PMSA 2016 Initiatives

As pharma manufacturers have seen their fair share of mergers and acquisitions over the past few years, so too has the data industry. It was recently announced that IMS Health and Quintiles would be merging in a $9 billion dollar deal. It will be interesting to see if this triggers cross-over acquisition between CROs and commercial secondary data providers. In the long run, this may help with connecting clinical and commercial data islands and assist with Real World Evidence generation!

PMSA continues to advocate for a common universal patient de-IDentifier for the pharma data industry. Without connecting the data, the pharma analytics industry is selling itself short. At the 2016 PMSA Annual Conference, PMSA Board member Jason Carlin and I presented the current status of our efforts. The industry is beginning to head in this direction — lab data is now connected with claims data, and can be used by sales reps for targeting. Companies are connecting SP data to other assets, which can increase product coverage significantly as opposed to using the claims database alone. The National Institute of Health's Precision Medicine Initiative has expressed an interest in the initiative. We encourage everyone in the industry to push the envelope to advance our field in this critical area.

PMSA has officially opened our Call for Abstracts for the 2017 PMSA Annual Conference, which will be held April 23 - 26 in Orlando, Florida at the Hyatt Grand Cypress. Please click here for more information and to submit your abstracts; the deadline is October 7, 2016. Joint submissions from pharma manufacturers and consultant/suppliers are encouraged. We received a record number of abstracts for our last conference; let's top that for 2017!

Don't forget - PMSA and DRG have recently begun a four-part webinar series: New Perspectives on Secondary Data. Session 2 will be held on June 15, and will focus on Integrated Networks and Local Opinion Leaders. You will find the first session, as well as past PMSA webinar presentations, on the PMSA website in the Virtual University. PMSA members can access the recordings by logging in to the website; non-members may also access this information by creating a free account. Take advantage of this valuable educational resource!



Sincerely,

Karthik Chidambaram
PMSA President

The Pharmaceutical Management Science Association (PMSA) is pleased to announce that David Wood has received the 2016 PMSA Lifetime Achievement Award, presented at the 2016 PMSA Annual Conference, April 19 in Las Vegas, NV, for his contributions to PMSA and the pharma analytics industry.

"David Wood is a great analytical mind. As you engage with him, the first thing that comes across is the passion he has for quality analytics," said PMSA President David Purdie. "What makes him a great contributor to PMSA is how he turns his passion into limitless training for upcoming analytical minds. He is not afraid to share, discuss, and challenge."

About David Wood
David Wood, PhD brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for Life Sciences companies. At Axtria, David serves as a Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

Prior to Axtria, he was a Sr. Vice President at marketRx, where he did significant work in all forms of sales and marketing optimization in the health care, pharmaceuticals, and managed care industries, with scores of engagements including sales and marketing structure, site location, and multi-channel marketing. David served as Executive Director for Strategic Planning Consulting at Health Products Research (now part of inVentiv Health). In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.

David holds a PhD from the University of California, Berkeley, in Operations Research.

The mission of the Pharmaceutical Management Science Association not-for-profit organization is to efficiently meet society's pharmaceutical needs through the use of management science. The key points in achieving this mission are:

  • Raise awareness and promote use of Management Science in the pharmaceutical industry
  • Foster sharing of ideas, challenges, and learning to increase overall level of knowledge and skill in this area
  • Provide a training opportunity to ensure continual growth with Pharmaceutical Management Science
  • Encourage interaction and networking among peers in this area
  • Create an opportunity for reflection, relaxation, and rejuvenation for members and guests.

We accomplish this mission by convoking an Annual Conference of our membership.

Please forward any concerns involving the conference or your membership to our PMSA Board who can help you.