PMSA has a busy schedule in 2015. First, PMSA exhibited at the PMRG Connect meeting on March 15-17, where we debuted the newly released third issue of the PMSA Journal. Our research publication is hot off the press and features interesting articles on customer valuation, lab test databases as marketing resources, and selecting test cities for consumer advertising campaigns.

Don't forget that PMSA's next annual conference is one month early this year. Our 2015 conference will take place April 19-22 in Arlington, Virginia at the Hyatt Regency Crystal City. This is the first PMSA conference in the DC-area, and to commemorate this milestone, we will feature John Castellani, President and Chief Executive Officer, Pharmaceutical Research and Manufacturers of America (PhRMA), as our keynote speaker. We are honored to have Mr. Castellani address our members!

Other highlights of the 2015 conference agenda include a special "Power Skills" session on business communication; Ian Lewis with Cambiar LLC will describe how to improve your "storytelling" skills to make the biggest impact on your business. We will also feature a lively panel discussion on Emerging Data Sources, with representatives from HealthVerity, Flat Iron, PatientsLikeMe, and more. Click here to read the full agenda, and register online at

The data and analytics scene continues to get more interesting in pharma with wearable sensors, 3-D imaging and the hope for interoperability of EMRs in the future. How will you be using it in your daily pursuit of knowledge through analytics? What kinds of topics should we discuss around emerging data assets? Drop me a line, participate in a Linked In discussion, or find us on Twitter. Let's talk!


Cindie Dilley

PMSA President

The mission of the Pharmaceutical Management Science Association not-for-profit organization is to efficiently meet society's pharmaceutical needs through the use of management science. The key points in achieving this mission are:

  • Raise awareness and promote use of Management Science in the pharmaceutical industry
  • Foster sharing of ideas, challenges, and learning to increase overall level of knowledge and skill in this area
  • Provide a training opportunity to ensure continual growth with Pharmaceutical Management Science
  • Encourage interaction and networking among peers in this area
  • Create an opportunity for reflection, relaxation, and rejuvenation for members and guests.

We accomplish this mission by convoking an Annual Conference of our membership.

Please forward any concerns involving the conference or your membership to our PMSA Board who can help you.

The Pharmaceutical Management Science Association (PMSA) is pleased to announce that Jean-Patrick "JP" Tsang has received the 2015 PMSA Lifetime Achievement Award, presented at the 2015 PMSA Annual Conference, May 19-22 in Arlington, VA, for his contributions to PMSA and the pharma analytics industry.

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP is an expert in patient-level data and related analyses ranging from longitudinal analyses to hospital-retail spillover, KOL identification, influence mapping, referral networks, molecular targeting, promotion response, and the like. JP is also an expert in managed care and has worked on numerous managed care projects. JP publishes and talks on a regular basis and runs one-day tutorials several times a year. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites, methaners, ethaners, and cruise-liners. JP earned a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France.