PMSA has a busy schedule in 2015. First, PMSA exhibited at the PMRG Connect meeting on March 15-17, where we debuted the newly released third issue of the PMSA Journal. Our research publication is hot off the press and features interesting articles on customer valuation, lab test databases as marketing resources, and selecting test cities for consumer advertising campaigns.

Don't forget that PMSA's next annual conference is one month early this year. Our 2015 conference will take place April 19-22 in Arlington, Virginia at the Hyatt Regency Crystal City. This is the first PMSA conference in the DC-area, and to commemorate this milestone, we will feature John Castellani, President and Chief Executive Officer, Pharmaceutical Research and Manufacturers of America (PhRMA), as our keynote speaker. We are honored to have Mr. Castellani address our members!

Other highlights of the 2015 conference agenda include a special "Power Skills" session on business communication; Ian Lewis with Cambiar LLC will describe how to improve your "storytelling" skills to make the biggest impact on your business. We will also feature a lively panel discussion on Emerging Data Sources, with representatives from HealthVerity, Flat Iron, PatientsLikeMe, and more. Click here to read the full agenda, and register online at

The data and analytics scene continues to get more interesting in pharma with wearable sensors, 3-D imaging and the hope for interoperability of EMRs in the future. How will you be using it in your daily pursuit of knowledge through analytics? What kinds of topics should we discuss around emerging data assets? Drop me a line, participate in a Linked In discussion, or find us on Twitter. Let's talk!


Cindie Dilley

PMSA President

The mission of the Pharmaceutical Management Science Association not-for-profit organization is to efficiently meet society's pharmaceutical needs through the use of management science. The key points in achieving this mission are:

  • Raise awareness and promote use of Management Science in the pharmaceutical industry
  • Foster sharing of ideas, challenges, and learning to increase overall level of knowledge and skill in this area
  • Provide a training opportunity to ensure continual growth with Pharmaceutical Management Science
  • Encourage interaction and networking among peers in this area
  • Create an opportunity for reflection, relaxation, and rejuvenation for members and guests.

We accomplish this mission by convoking an Annual Conference of our membership.

Please forward any concerns involving the conference or your membership to our PMSA Board who can help you.

The Pharmaceutical Management Science Association (PMSA) is pleased to announce that Jaswinder (“Jassi”) Chadha has received the 2014 PMSA Lifetime Achievement Award, presented at the 2014 PMSA Annual Conference, May 18-21 in Orlando, FL. Jassi started in the industry almost 20 years ago with Health Products Research, and went on as co-founder & CEO of marketRx and Axtria.

“Over the past 15 years, Jassi has pioneered and innovated techniques in commercial analytics and assessments in sample management, promotional optimization and a myriad of other applications," said Jason Carlin, President of PMSA. "His willingness to challenge convention and offer a competitive vision has made our industry and community richer and more robust.”

“PMSA is the preeminent professional organization in our industry,” said Chadha. “Just earning a peer-reviewed invitation to present at the conference is a career highlight. I am honored to be recognized by the PMSA, and humbled to stand amongst some of my heroes in the industry. All of us stand on the shoulders of giants, such as Robert Brown, Prabha Sinha, Andy Zoltners, and others.”

Jassi is co-founder and CEO of Axtria, Inc., an analytics firm dedicated to helping clients make better data-driven decisions. Previously, Jassi was co-founder and CEO of marketRx; winner of 2004 E&Y "Entrepreneur of the Year" award; 2003 "Top Forty under Forty" by NJBiz Magazine; and 2009 PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. Jassi sits on the boards of several companies, including Occular Therapeutics and SpectraMedix, as well as non-profit organizations, including TiE Global and Panjab Digital Library.

PMSA 2014 Annual Conference:
PMSA held its Annual Conference at the Hyatt Grand Cypress Resort in Orlando, Florida, from May 18-21, 2014. The PMSA Annual Conference is the industry’s most important gathering of management science professionals and executive management in pharmaceutical commercial operations. The conference is targeted to both long-time veterans and newcomers to the industry. Find out how the latest cutting edge analytics can be used to address challenging business problems facing commercial operations. Discover the latest trends on health care reform, and knowledge on how analytics can keep you ahead of the game.