PMSA has a busy schedule in 2015. First, PMSA exhibited at the PMRG Connect meeting on March 15-17, where we debuted the newly released third issue of the PMSA Journal. Our research publication is hot off the press and features interesting articles on customer valuation, lab test databases as marketing resources, and selecting test cities for consumer advertising campaigns.
Don't forget that PMSA's next annual conference is one month early this year. Our 2015 conference will take place April 19-22 in Arlington, Virginia at the Hyatt Regency Crystal City. This is the first PMSA conference in the DC-area, and to commemorate this milestone, we will feature John Castellani, President and Chief Executive Officer, Pharmaceutical Research and Manufacturers of America (PhRMA), as our keynote speaker. We are honored to have Mr. Castellani address our members!
Other highlights of the 2015 conference agenda include a special "Power Skills" session on business communication; Ian Lewis with Cambiar LLC will describe how to improve your "storytelling" skills to make the biggest impact on your business. We will also feature a lively panel discussion on Emerging Data Sources, with representatives from HealthVerity, Flat Iron, PatientsLikeMe, and more. Click here to read the full agenda, and register online at www.pmsa.net/2015-registration.
The data and analytics scene continues to get more interesting in pharma with wearable sensors, 3-D imaging and the hope for interoperability of EMRs in the future. How will you be using it in your daily pursuit of knowledge through analytics? What kinds of topics should we discuss around emerging data assets? Drop me a line, participate in a Linked In discussion, or find us on Twitter. Let's talk!