2016 Lifetime Achievement Award

The Pharmaceutical Management Science Association (PMSA) is pleased to announce that David Wood has received the 2016 PMSA Lifetime Achievement Award, presented at the 2016 PMSA Annual Conference, April 19 in Las Vegas, NV, for his contributions to PMSA and the pharma analytics industry.

"David Wood is a great analytical mind. As you engage with him, the first thing that comes across is the passion he has for quality analytics," said PMSA President David Purdie. "What makes him a great contributor to PMSA is how he turns his passion into limitless training for upcoming analytical minds. He is not afraid to share, discuss, and challenge."

About David Wood
David Wood, PhD brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for Life Sciences companies. At Axtria, David serves as a Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

Prior to Axtria, he was a Sr. Vice President at marketRx, where he did significant work in all forms of sales and marketing optimization in the health care, pharmaceuticals, and managed care industries, with scores of engagements including sales and marketing structure, site location, and multi-channel marketing. David served as Executive Director for Strategic Planning Consulting at Health Products Research (now part of inVentiv Health). In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.

David holds a PhD from the University of California, Berkeley, in Operations Research.