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PMSA 2018 Call for Abstracts
PMSA 2018 Annual Conference
April 29 – May 2, 2018 | Grand Hyatt San Antonio — San Antonio, TX
Submission deadline for abstracts:
Friday, October 6, 2017
Authors will be contacted by:
Monday, December 11, 2017
We invite submissions on applications of management science in the pharmaceutical industry that relate to efficiency, integration of data or approaches, and creative use of limited resources. The program selection will reflect presentations from broad topic areas.
Linking medical and commercial analytics, and R&D and commercial analytics
Analytics to support or manage licensing, mergers, acquisitions, joint ventures, co-marketing
New product launches - metrics & analytics
KOL identification and HCP network mapping
Population health and its trickle down effects on commercial analytics
Managed market analytics – IDN/SP/Pricing/Contracting
Value based pricing paradigm – how does it affect resourcing decisions?
Use of new and novel data sources (e.g. diagnostics data, patient level data for commercial operations)
New commercial model evaluations
Innovations in sales strategy, sizing and targeting approaches, especially for non-traditional customers
Breakthroughs in incentive compensation design for value based products
Design best practice and commercial success of KPIs in the evolving health care ecosystem
Evolution of ROI measurement approaches in digital era
Interaction between standard promotion (detailing, sampling, etc.) and Digital Promo
Multi-channel/Omni-channel Strategy and Best Practice
Resource allocation optimization
Cross country & cross brand multi-channel marketing dashboard design and business applications
Cross functional effectiveness: uniting data analyses from marketing research, sales analytics, marketing analytics, competitive intelligence, forecasting, etc. to drive big picture business decisions
Development of pharmaceutical management science as a profession
We encourage joint abstract submission by manufacturer and consultant/supplier groups. We strongly recommend that empirical case studies are included to demonstrate applicability of new approaches.
Potential speakers are invited to submit a two-page abstract that clearly outlines the topic, methodology, data sources, and specific case studies. Due to the usually large number of submissions, the selection process is competitive, and will be based upon the following criteria:
Methodology and modeling specifics and concrete examples
Insightfulness of conclusions and takeaway messages for audience
Overall clarity and content
Presentations must be non-commercial in nature. Those designed to demonstrate utilization of a proprietary database, tool or model will not be accepted unless it will be made available at no cost to attendees. Appropriate advertising venues are available with vendor fair and sponsorship opportunities. Please note that speakers are limited to presenting a maximum of two consecutive years, after which they are ineligible to present for a minimum of one year; however, they may still co-author a paper to be presented by a colleague.
The PMSA Program Committee will review the papers and make a recommendation to the PMSA Board. Potential speakers will be contacted by December 11, 2017. Prior to the conference, selected speakers will need to provide draft and final copies of their presentations (on a PMSA PowerPoint template) to the Program Committee for review and approval. Speakers will be entitled to a special reduced conference registration fee.
If your abstract is accepted, your final presentation will be published in its entirety in conference materials and on the PMSA website.
Submittor First Name
Submittor Last Name
Authors’ Names, Titles, & Companies
Brief Description of Presentation (Abstract)
You may also upload your abstract in Word or PDF format.
Biographical Information on All Authors
If accepted, which author(s) will present this program?
All Levels (i.e.,general industry trending or benchmarking)
Management (i.e., high-level strategy)
Analysts (i.e., tactical)
Target Audience (if not listed above)
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