2018 Winter Symposium Speaker Biographies

Bret Baker, Associate Director of Analytics, Merkle

Bret Baker has been in quantitative analytics for over 12 years in a variety of roles, starting his career as a consulting actuary before moving into marketing analytics within the pharmaceutical industry. During his career, Bret has focused on providing strategic business and marketing insights using data and predictive modeling as the backbone. Bret has worked within a number of industries outside healthcare as well, including Oil & Gas, Non-Profit, Finance and Mining/Exploration.

Bret has a BS in mathematics from Penn State University and an MBA in marketing from Villanova University and is also an Associate of the Society of Actuaries. Bret is also an adjunct professor at Villanova University in the management department.


Ankit Chandra, Sr. Engagement Manager, Mu Sigma

Ankit Chandra is a decision science and analytics professional with 10+ years of diverse experience across management consulting, data sciences, supercomputing and product development. He has experience consulting with executives from Fortune 500 clients in banking, hospitality and gaming, pharma and media industries to leverage advanced analytics for better decision making and scale analytics operations for faster time-to-market. He has built data analytics systems for supercomputers and is a tech architect for web based products. Ankit is a founding member of an internal startup on an Internet of Things product line that enabled a new vertical inside the organization, and has volunteered for startups in their bootstrap stage to build their product.


Kanishka Chatterjee, Assistant Vice President, Genpact

Kanishka Chatterjee is an Assistant Vice President at Genpact with 12 years of experience in marketing and digital media analytics. He has spent the last 8 years focusing on how social media and digital marketing proactiveness helps transform ‘performance marketing’ across verticals – for both direct to consumer and B2B. He’s part of Genpact’s Digital Marketing and Emergent Channel Analytics practice and is an expert in digital marketing measurement, multichannel attribution, micro-segmentation & personalization, customer journey mapping (including patient pathways), omni channel campaign performance and strategic insight mining from social media.


Zubin Dowlaty, Head of Analytics Innovation & Development, Mu Sigma

As Vice President and Head of Innovation and Development at Mu Sigma, Zubin Dowlaty deploys an arsenal of innovative analytics technology and quantitative techniques into the Mu Sigma ecosystem.

Prior to joining Mu Sigma, Dowlaty served for eight years as Vice President Consumer Insight and Director Consumer Insight for the largest global hotelier, InterContinental Hotels Group. He has over 21 years of direct experience in applying quantitative methods to extract value from corporate data assets. Past responsibilities included creating and driving the global management of the data warehouse, applied business intelligence, analytics/advanced analytics, and market research departments at IHG. He managed and supported the generation of over $200M in measured incremental system revenue and directed a $10M annual spend. Dowlaty reported directly to the Chief Marketing Officer (CMO).

Zubin’s been quoted in numerous press outlets such as the New York Times and many analytics and IT trade magazines. He has spoken at more than three dozen events; SAS Analytics, useR R, GigaOm Structure Data, Hadoop Summit, Hadoop World Strata, INFORMS, VMWARE World, Predictive Analytics World, HIPC, Microsoft QBE, Enterprise 2.0, SciPy, & Mu Sigma Summit conferences. Current papers published in INFORMS, Analytics Magazine and thru various academic/industry conferences. His current interests lie in distributed high performance computing, intelligent systems, and computational geometry.


Kent Groves, PhD, Vice President, Strategy, Health, Merkle

Kent Groves has been consulting in healthcare for more than 15 years in the areas of healthcare provider segmentation, brand channel integration, CRM, marketing analytics and direct-to-consumer. Kent is published extensively in a variety of journals including, Research in Social and Administrative Pharmacy, Formulary, the Journal of Clinical Pharmacy and Therapeutics, and the Journal of Database Marketing. Kent is recognized as an expert in the area of factors influencing physician prescribing, and was the author of the chapter on Prescribing Behavior in Social and Behavioral Aspects of Pharmaceutical Care, 2nd Edition, released in March, 2009.

Kent has worked with a number of clients in healthcare including Sanofi, Novartis, Pfizer, AstraZeneca, Genetech, Gilead, Merck, Abbvie and GSK.

Kent has a BS from the University of Guelph, an MS from the University of Saskatchewan, and a PhD in Pharmaceutical Strategy and Policy from Dalhousie University. His PhD dissertation focused on the influence of pharmaceutical marketing strategy on physician prescribing behavior, and he is currently an Adjunct/Assistant Professor — Clinical Pharmacy, James L Winkle College of Pharmacy, University of Cincinnati. Additionally, he was an Adjunct Professor, College of Pharmacy, Dalhousie University, in Halifax, Nova Scotia, was a former Professor of Marketing at Acadia University in Nova Scotia, and holds the designation of Chartered Chemist.


P.K. Kannan, Professor, University of Maryland, Robert H. Smith School of Business

P. K. Kannan is the Dean’s Chair in Marketing Science at the Robert H. Smith School of Business at the University of Maryland. His main research focus is on marketing modeling, applying statistical and econometric methods to marketing data. His current research stream focuses on attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

He has received several grants from National Science Foundation (NSF), Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area and research papers have been published in Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. His research has also won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). His research has also been selected as a finalist for the Paul Green Award twice (2008, 2014) and he has won the AMA/MSI Paul Root Award twice (2014, 2016).

Dr. Kannan is an Associate Editor for Journal of Marketing Research, and Journal of Marketing., a Senior Editor for International Journal of Research in Marketing and serves on the editorial boards of the Marketing Science, Journal of Service Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research and is chairing the INFORMS Service Science section.

His teaching interests include marketing modeling, pricing, customer relationship management, and digital marketing. He has taught these courses in executive programs for Black & Decker, Home Depot, ARINC, McCormick, and Northrup Grumman. He has corporate experience with Tata Engineering and Ingersoll-Rand and has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.


John Lin, Senior Vice President, Analytic Sciences, Epsilon Health

John is a Senior Vice President in the Analytic Consulting Group at Epsilon. He leads the analytic sciences practice that supports Epsilon’s Healthcare clients. He has over 25 years of experience in predictive modeling, targeting/segmentation, measurement and profiling with the most recent twelve years focused on consulting in the pharmaceutical industry. John specializes in the tactical implementation of statistical tools and techniques to maximize the efficiency of clients’ marketing efforts. His areas of expertise include big data, modeling techniques, experimental design and patient-level data (PLD) analyses.

John is a long-time member of PMSA and he is frequent speaker at various conferences including the 2011 PMSA Symposium. John has an M.S. from University of Mississippi in Mathematics and an M.S. and an A.B.D from University of Memphis in Applied Statistics.


Edward Magidenko, Associate Director, Axtria Inc.

Edward Magidenko is an associate director at Axtria with over 15 years of experience in marketing, marketing analytics, data-driven decisions and insights and modeling. He has specific expertise in campaign strategy and development, campaign management and deployment, strategic insights and stakeholder management across diverse consulting engagements in pharma, financial services and retail. At Axtria, he is leading marketing strategy within the Marketing Solutions group.


Eleanor Tipa, Vice President, Analytic Sciences, Epsilon Health

Eleanor is a Vice President in the Analytic Consulting Group at Epsilon. Eleanor has 20 years of experience in marketing analytics across various industries with special focus in the healthcare vertical. She specializes in the design, management, and execution of analytic projects that support the optimization of clients’ multichannel marketing campaigns. Her areas of expertise include the use of advanced statistical techniques in predictive modeling, segmentation and profiling, experimental design, and multichannel campaign performance measurement including media mix models and attribution models.

Eleanor holds a Ph.D. in Statistics from the Pennsylvania State University. Eleanor led a tutorial session on measuring social media marketing ROI at the 2016 Conference on Statistical Practice.


Gellert Toth

Senior Director - Advanced Analytics, Sanofi US

Gellert Toth has about 18 years of experience working in the pharmaceutical industry both in market research and in advanced analytics/marketing science. He currently leads the Advanced Analytics team responsible for analytics related to physicians, patients and managed care. Gellert held different roles at Sanofi and Genzyme (and earlier at the Sanofi-Bristol Myers Squibb alliance, marketing Plavix and Avapro-Avalide) over the past 11 years which included market research and various analytical roles. Earlier in his career, Gellert worked at various companies within the pharmaceutical and package goods industries.

Gellert has a Ph.D. in Health Sciences from the Seton Hall University School of Health and Medical Sciences. His academic journey was focused on behavioral sciences. He also has an MBA degree from Montclair State University. He is currently pursuing a Masters of Science degree in Predictive Analytics at Northwestern University.


Jean-Patrick Tsang, President, Bayser

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP has worked on 250+ projects to date including ROI optimization, data strategy, and segmentation & targeting to mention just these. JP publishes and gives talks on a regular basis and runs one-day classes on various subjects related to data and analysis. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites and was the adviser of two PhD Students. JP holds a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France. He was also the Recipient of the PMSA Lifetime Achievement Award in 2015. He can be reached at (847) 920-1000 or This email address is being protected from spambots. You need JavaScript enabled to view it..


Devesh Verma, Principal, Axtria Inc.

Devesh Verma is a principal at Axtria, Inc. He has over 18 years of diverse experience with brand marketing, technology, campaign enablement, data-driven decisions, data security and platforms built for reaching customers to deliver on customer engagement, business insights, advanced analytics and infrastructure capacity management across multiple domains. He leads Axtria's Marketing Solutions practice.