Lifetime Achievement Award Recipients


The Pharmaceutical Management Science Association (PMSA) is pleased to announce that Kevin Kirby has received the 2017 PMSA Lifetime Achievement Award, presented at the 2017 PMSA Annual Conference, April 25 in Orlando, Florida, for his contributions to PMSA and the pharma analytics industry.

About Kevin Kirby
Kevin Kirby is a Partner at Michael Allen Company, an independent consulting firm helping pharmaceutical and biotech organizations optimize their commercial operations. Since joining Michael Allen Company in 2005, Kevin has led innovation in the areas of promotion response, sales force size and structure, managed care analytics, targeting, incentive compensation, and marketing mix optimization. His recent work includes navigating biosimilar launches, measuring and leveraging IDN control, and optimizing uptake of targeted therapies and companion diagnostic tests.

Previously, Kevin led Marketing Science at Genentech, providing independent analytics and strategic guidance for the Sales and Marketing clients. There, he established analytics, tools, and techniques to support key product launches and drive sales optimization.

Kevin holds an M.S. in Operations Research and a B.S. in Statistics and Economics from North Carolina State University. He was President of PMSA in 2004 and helped usher in changes that continue to help the organization grow today. He served on the PMSA Board for six years. He has presented at the PMSA annual conference multiple times.


The Pharmaceutical Management Science Association (PMSA) is pleased to announce that David Wood has received the 2016 PMSA Lifetime Achievement Award, presented at the 2016 PMSA Annual Conference, April 19 in Las Vegas, NV, for his contributions to PMSA and the pharma analytics industry.

"David Wood is a great analytical mind. As you engage with him, the first thing that comes across is the passion he has for quality analytics," said PMSA President David Purdie. "What makes him a great contributor to PMSA is how he turns his passion into limitless training for upcoming analytical minds. He is not afraid to share, discuss, and challenge."

About David Wood
David Wood, PhD brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for Life Sciences companies. At Axtria, David serves as a Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

Prior to Axtria, he was a Sr. Vice President at marketRx, where he did significant work in all forms of sales and marketing optimization in the health care, pharmaceuticals, and managed care industries, with scores of engagements including sales and marketing structure, site location, and multi-channel marketing. David served as Executive Director for Strategic Planning Consulting at Health Products Research (now part of inVentiv Health). In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.

David holds a PhD from the University of California, Berkeley, in Operations Research.


The Pharmaceutical Management Science Association (PMSA) is pleased to announce that Jean-Patrick "JP" Tsang has received the 2015 PMSA Lifetime Achievement Award, presented at the 2015 PMSA Annual Conference, May 19-22 in Arlington, VA, for his contributions to PMSA and the pharma analytics industry.

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP is an expert in patient-level data and related analyses ranging from longitudinal analyses to hospital-retail spillover, KOL identification, influence mapping, referral networks, molecular targeting, promotion response, and the like. JP is also an expert in managed care and has worked on numerous managed care projects. JP publishes and talks on a regular basis and runs one-day tutorials several times a year. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites, methaners, ethaners, and cruise-liners. JP earned a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France.


The Pharmaceutical Management Science Association (PMSA) is pleased to announce that Jaswinder (“Jassi”) Chadha has received the 2014 PMSA Lifetime Achievement Award, presented at the 2014 PMSA Annual Conference, May 18-21 in Orlando, FL. Jassi started in the industry almost 20 years ago with Health Products Research, and went on as co-founder & CEO of marketRx and Axtria.

“Over the past 15 years, Jassi has pioneered and innovated techniques in commercial analytics and assessments in sample management, promotional optimization and a myriad of other applications," said Jason Carlin, President of PMSA. "His willingness to challenge convention and offer a competitive vision has made our industry and community richer and more robust.”

“PMSA is the preeminent professional organization in our industry,” said Chadha. “Just earning a peer-reviewed invitation to present at the conference is a career highlight. I am honored to be recognized by the PMSA, and humbled to stand amongst some of my heroes in the industry. All of us stand on the shoulders of giants, such as Robert Brown, Prabha Sinha, Andy Zoltners, and others.”

Jassi is co-founder and CEO of Axtria, Inc., an analytics firm dedicated to helping clients make better data-driven decisions. Previously, Jassi was co-founder and CEO of marketRx; winner of 2004 E&Y "Entrepreneur of the Year" award; 2003 "Top Forty under Forty" by NJBiz Magazine; and 2009 PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. Jassi sits on the boards of several companies, including Occular Therapeutics and SpectraMedix, as well as non-profit organizations, including TiE Global and Panjab Digital Library.

PMSA 2014 Annual Conference:
PMSA held its Annual Conference at the Hyatt Grand Cypress Resort in Orlando, Florida, from May 18-21, 2014. The PMSA Annual Conference is the industry’s most important gathering of management science professionals and executive management in pharmaceutical commercial operations. The conference is targeted to both long-time veterans and newcomers to the industry. Find out how the latest cutting edge analytics can be used to address challenging business problems facing commercial operations. Discover the latest trends on health care reform, and knowledge on how analytics can keep you ahead of the game.


The Pharmaceutical Management Science Association (PMSA) announced the recipients of the 2012 PMSA Lifetime Achievement Award at the 2012 PMSA annual conference. Drs. Andy Zoltners and Prabha Sinha, founders of ZS Associates, current and former professors of marketing at Northwestern Kellogg School of Business, were presented with the award for their pioneering and paradigm-shifting contributions to the management analytics field in the pharmaceutical and biotech industry, particularly in data driven modeling of sales force size and structure.

Dr. Zoltners is a Frederic Esser Nemmers Distinguished Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University, where he has been a faculty member for more than 30 years. His areas of expertise include sales force strategy; sales force size, structure and deployment, compensation and effectiveness. He has presented and taught at numerous conferences, and has published more than 40 academic articles. Additionally, he has co-authored a series of books on the topic of sales force management.

Dr. Sinha was an Associate Professor of Marketing at the Kellogg School of Management until 1987. He continues to teach and present to executives at the Kellogg School and at the India School of Business. His areas of expertise include sales force strategy and effectiveness. He has published over 30 academic articles, and has co-authored a series of books on sales force management.

The two co-founded ZS Associates, a business services firm which provides marketing and sales expertise to various corporations, in 1983. The success of ZS was recognized by their induction into the Chicago Entrepreneurship Hall of Fame in 2005. ZS Associates’ expertise has figured prominently into the success of the pharmaceutical management industry.

PMSA held its Annual Conference at the Hyatt Regency Orange County in Anaheim, California, from May 20-23, 2012. It provides opportunities for professionals in the pharmaceutical management industry to gather for educational presentations and networking events. The 2013 Conference will be held on May 5-8, at the Hyatt Regency Coconut Point, Bonita Springs, Florida.

About the Pharmaceutical Management Science Association:
The mission of the Pharmaceutical Management Science Association, a not-for-profit organization, is to efficiently meet society's pharmaceutical needs through the use of management science. PMSA achieves this mission by raising awareness and promoting the use of management science in the pharmaceutical industry; fostering sharing of ideas, challenges, and learning to increase overall level of knowledge and skill; providing training opportunities to ensure continual growth; and encouraging interaction and networking among peers in this area. For more information, visit