2013 Annual Conference

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Bright Ideas, Brilliant Solutions, Best Practices
May 5 - 8, 2013
Hyatt Regency Coconut Point
Bonita Springs, Florida

  Sponsorship Information - Download the PMSA 2013 sponsor information brochure.

The Pharmaceutical Management Science Association is pleased to announce the details of our 2013 Annual Conference, scheduled for May 5-8, 2013, at the Hyatt Regency Coconut Point in Bonita Springs, Florida.

A resort like no other awaits you at Coconut Point. Sitting on 26 breathtaking acres overlooking Estero Bay Aquatic Preserve, the resort offers golf, an on-site AAA Four Diamond restaurant, spa, and plenty of attractions nearby, whether you prefer shopping, museums, casinos, water parks or a tour of the Everglades.

Conference registration includes a one-year membership in PMSA, with access to our online resources. Be sure to take advantage of our special Academic registration fee of $995.

The Pharmaceutical Management Science Association is a not-for-profit organization whose mission is to efficiently meet society's pharmaceutical needs through the use of management science.

Highlights from the conference agenda are below:
  • Keynote address from Dr. Peter Salgo
  • Keynote address from Dan Mendelson, CEO, Avalere Health
  • What is the Role of Commercial Operations Effectiveness on Improving Pharmaceutical Company Business Performance?
    George Chressanthis, Professor of Healthcare Management and Marketing, Temple University
  • Managed Markets Reconciled: An Integrated Dataset Driving Faster, Better-Informed Decisions from Strategy Design to Operations and Pull-Through in the Field
    Arnaud Grunwald, Model N
  • Do Page Views Equal Rx? Optimizing Media by Website Behavior
    Lynda Gordon and Jane Portman, Merkle
  • Building Win-Win Partnerships with Marketing: A Case Study Involving Promotion Response Measurement and Optimization
    Irene Popova, Michael Allen
  • An Entirely New Paradigm for Sales Force Effectiveness
    Anindita Basu, IMS Health
  • Why We Need a New Selling Model Now
    JP Tsang and Ruoxin Li, Bayser
  • Empowering the Healthcare Consumer: The Impact of Consumer Drived Healthcare Plans on Drug Spending and Drug Utilization
    Matthew Sulzicki, Optum
  • Market Access Strategy for a New Product Launch
    Nitin Jain, ZS
  • A Market-Driven Model for Managed Markets Alignments
    Patrick Brundage, Axtria
  • Evaluating the Impact of Provider Messaging Within the Electronic Prescribing Environment
    Jamie Lucove, AllScripts
  • Leveraging EHR + Data to Avoid the Dirty Dancing Syndrome for Pharma Brands
    Steve Davis, Humedica
  • Panel Discussion
  • Plus concurrent sessions on Integrated Delivery Networks and Operational Issues
A four-hour tutorial will be offered during the conference. (Separate registration required):
  • Promotion Response (Sunday, May 5)
  • Sales Force Re-alignment (Wednesday, May 8)


Cancellation Policy

Refunds minus a cancellation fee of $50 will be applied for cancellations made by April 1. From April 1 -15, the cancellation fee is 50 percent of your registration fee. No refunds will be issued after April 15. However, attendees can be substituted anytime at no charge.