Speaker Biographies

Yalcin Baltali

Sr. Manager, Pfizer

Yalcin Baltali is Senior Manager in Commercial Decision Analytics at Pfizer. His responsibilities include providing business analytics / business development results and insights to support decision making in developing optimal allocation of brand assets within the commercial business units.

Prior to Pfizer, Yalcin was Senior Manager at IMS Health, where he applied his extensive experience with statistical modeling in Sales Force Effectiveness (SFE) to help Pharmaceutical clients accurately identify customer segments, properly structure and align their sales forces, and optimally spend their sales force resources across their product portfolio. He translated his thorough understanding of business questions with the expertise to analyze and provide actionable analytical results for the complex, bottom-line oriented, high visibility projects. He involved in data driven consulting projects where some of the required analytics are promotional mix analysis, customer segmentation & targeting, and data mining. Moreover, he leveraged promotional modeling and optimization techniques to design and measure commercial and strategic tactics. Furthermore, he gained experience in manage care analytics, marketing research & design, and pricing analytics.

Yalcin received his MBA from Temple University, Philadelphia. He obtained his MS in Applied Statistics from Purdue University, Indianapolis. He has a BA degree in Mathematics from METU, Turkey.

Russ Baris

Technology and Analytics, Enginologi

Russ Baris was President of PMSA in 1988 and served in numerous other roles helping to build the organization. During the 80s, 90s and 00s he was at Pfizer, where he built the Management Science team, served on Pfizer’s US Pharmaceuticals, Global Marketing, US Sales and Corporate IT leadership teams and was VP, Business Technology & Information Science. During this time, Pfizer was recognized with the INFORMS Prize as the “highest impact analytic organization in the world”. In 2006, Russ founded eLumindata, a data science company with unique capabilities for making analytic work especially productive and insightful. He leads Enginologi’s technology and data management efforts and collaborates on analytic projects. He holds BA & MS degrees in Applied Math/Economics from Harvard.


Karthik Chidambaram

Associate Director, Data Strategy & Acquisition, FOIM, Genentech

Karthikeyan Chidambaram has high-end expertise in conduct and interpretation of secondary data analysis in the pharmaceutical/ biotechnology industry. In his current position, Karthik is responsible for setting the data strategy supporting incentive comp, secondary analytics, sales force targeting and segmentation, promotional response modeling, etc. Prior to Genentech, Karthik spent nine years with Cognizant Technology Solutions as a practice leader for the SAS center of excellence, providing strategic consulting services, supporting the analytics, data reporting, and data management needs of senior leadership in top Bio-Pharma, including Amgen, Roche, Genentech, Astrazeneca, J&J and Novartis. Karthik holds a Bachelor’s in Mechanical Engineering from Bharathiar University, a Master’s in Software Engineering from BITS-Pilani and an MBA from Colorado State University.

Karthik has presented at several SAS conferences and has authored numerous white papers on SAS & secondary data.

Nitin Choudhary

Principal, Commercial Effectiveness, Symphony Health Solutions

Nitin has more than 11 years of experience in consulting & analytics focused on life-science sales and marketing. He has experience in leveraging a variety of frameworks, tools, and methods to address a range of business issues across the Healthcare industry. He has expertise in variety of commercial effectiveness solutions ranging from patient journey, market assessment, segmentation, referral mapping, payer analytics, sizing, call planning, alignment and incentive compensation across variety of therapeutic areas. He is proficient in designing and execution of strategic and tactical projects. He led large scale commercial model transformation and promotional strategy research including product launches, sales force expansions, re-organizations and roll out of new sales teams. He holds expertise in end to end projects planning and capability development.

Prior to joining Symphony health solution, Nitin worked with marketRx (a Cognizant company) where he worked across multiple clients and was responsible for managing client relationship, project delivery, overall account management and growth. Nitin has earned his Integrated M.Tech. and B.Tech. in Mathematics and Computing from Indian Institute of Technology, Delhi, India.


Don DeStefano

VP, Business Development, LexisNexis Healthcare

Don is the Vice President of Business Development, and is responsible for the overall performance of the LexisNexis claims-based solutions within Life Sciences.

Don has over 20 years of experience in the health care industry, spanning roles in market research, sales, and account management. At LexisNexis, Don has responsibilities for business development and account management. He works with pharmaceutical, biotech, and medical device companies, as well as other health care-related organizations, to provide strategic consulting and information solutions to sales, commercial operations, and marketing, across the full range of LexisNexis Market Intelligence solutions.

Prior to joining LexisNexis, Don was Sales Director at IMS Health, one of the world’s largest data and information companies in the pharmaceutical and healthcare industry. In this role, he supported numerous clients across multiple segments, including pharmaceutical and biotech companies, ad agencies, government agencies, consulting firms, and other health care-related organizations.

Don holds a BS in Business from Stockton University, and an MBA in Pharmaceutical Marketing from St. Joseph’s University.


Rohan Fernando

Managing Principal, ZS Associates

Rohan Fernando is a senior Partner and leads ZS’s Business Consulting and Analytics Group. Rohan has 20 years of healthcare consulting experience and has collaborated with over 50 pharmaceutical, medical technology and biotech companies. Rohan has published thought leadership on sales force regionalization, the evolution of pharmaceutical commercial models and commercialization strategies in the medical technology industry. He is a speaker at numerous conferences. Rohan holds a B.A. from Oxford University, an M.B.A. from the Wharton School of the University of Pennsylvania, and an M.P.P. from the Harvard Kennedy School.


Ira Haimowitz

VP, Product Strategy, Crossix Solutions

Ira Haimowitz is Vice President, Product Strategy, at Crossix. In this role, Ira manages a group that accelerates new product innovation for Crossix’s portfolio of patient-centered media targeting and measurement solutions. Ira brings 20 years of leadership and consulting expertise developing innovative analytics solutions for sales and marketing including at Pfizer, Organon, General Electric, IRI, and Wunderman. Ira received his Ph.D. in Computer Science, as well as a Bachelor’s in Mathematics, from the Massachusetts Institute of Technology. He also has attained an M.Phil in Computer Speech and Language Processing from Cambridge University. He is a frequent industry speaker and author, including the textbook Healthcare Relationship Marketing by Gower Press. Ira has also served as President of the Pharmaceutical Management Science Association.


Markus Hauser

CEO, Enginologi

Markus Hauser is the CEO of Enginologi, a company that provides advanced data and analytics solutions to biotech/pharma clients. Prior to enginologi, he was Director of Commercial Effectiveness and Operations at Biogen and responsible for supporting inline and launch brands in immunology and rare diseases. He led the Commercial Effectiveness, Forecasting and Information Management groups and held various roles in Operations, Marketing and New Products. Prior to joining Biogen, Markus worked at Booz & Co. and ZS Associates where he focused on Sales, Marketing and Payor related strategy and operations. Markus co-founded AdPilot, a NYC based company delivering data on the effectiveness of mass media advertising to consumer packaged goods companies. Markus received an MBA and a PhD from the University of Zurich, received a post-doc and lectured at the Wharton School, University of Pennsylvania.


Srihari Jaganathan

Associate Director, Advanced Analytics, UCB

Srihari Jaganathan is currently an Associate Director, Advanced Analytics at UCB Inc. He has over a decade of experience in pharmaceutical analytics. His primary interests are in applying simple probability and statistical models to make better decisions in the commercial organizations. He has also developed various machine learning methods such as bagging time series models and forecasting to improve accuracy of existing models. He has also widely published in various medical and analytics conferences and journals. He has competed in Kaggle Walmart Recruiting - Store Sales Forecasting and was placed 2nd out of 691 competitors from across the world.


Hylton Kalvaria

Senior Principal, Flatiron Health

Hylton Kalvaria is a Senior Principal with Flatiron Health in the San Francisco, CA office. Over the past 10 years he has held a variety of roles in the biopharmaceutical industry with a focus on oncology. In his current role at Flatiron he leads the West Coast Life Sciences team, working with biopharmaceutical customers using Flatiron data across commercial, clinical development, medical affairs, and outcomes research teams. Prior to Flatiron, Hylton worked at Genentech for 6 years in a number of positions focused on market analytics, biosimilars, companion diagnostics and marketing. Before Genentech he was a Consultant with ZS Associates. Hylton holds a BS in Economics and an MBA from Duke University.


Ewa Kleczyk

Executive Director, Symphony Health Solutions

Ewa J. Kleczyk, PhD is an Executive Director with Symphony Health Solutions in Conshohocken, PA and an Affiliated Graduate Faculty for the School of Economics at the University of Maine in Orono, ME. She has more than a decade of years of experience with expertise in the primary and secondary data analytics, including segmentation, targeting, patient journey, forecasting, promotional response, etc.

She has given presentations in the areas of healthcare and economics at several conferences, including Healthcare Businesswomen Association, Pharmaceutical Marketing Research Group, Pharmaceutical Business Intelligence Research Group, Marketing Research Association and Harvard University’s Global Conference on Business and Economics.

She has been published in peer and non-peer reviewed journals, including PM360, Journal of Medical Marketing, Marketing Bulletin, and International Journal of Business & Economics. She has written chapters for multiple books, including Risk Management Trends & Business Dynamics of the 21st Century.

Dr. Kleczyk has been involved in several women’s organizations, including the Healthcare Businesswomen’s Association (HBA) and the International Women’s Leadership Association (IWLA). In September 2015, she was recognized as one of the Top Female Executives by IWLA, while in 2014 and 2012, with “Luminary” and “Rising Star” Awards form HBA.

Dr. Kleczyk received her Doctorate Degree in Economics from Virginia Tech in Economics.


Steve Love

Principal, ZS Associates

Steve Love is a Principal with ZS Associates in the San Francisco, CA office and the Tracking Practice Area Leader for ZS. His experience at ZS over the last 15 years has focused on a variety of market research studies and business analytics using secondary data such as EMR. Steve has led many marketing engagements with emerging and large biopharmaceutical companies, particularly in oncology. Steve holds an HBA from the Richard Ivey School of Business at the University of Western Ontario and an MBA from the Haas Business School at the University of California Berkeley.


Matt McKinley

Director of Consulting, Optum

Matt is a Director of Consulting in Optum’s Life Sciences division. He has more than 15 years of experience leading marketing analytics and commercial insights teams in Healthcare – including in the biopharmaceutical, medical device and diagnostics industries. Prior to joining Optum, Matt was the Head of Global Market Analytics at Sekisui Diagnostics, where he directed data-driven activities including market research and forecasting, digital analytics, pricing analysis and strategic insights. In his current role at Optum, Matt partners with biopharmaceutical and medical device clients working with Optum’s real world data assets to answer key business questions and uncover market insights. Matt holds a BS in Marketing from Boston College, and an MBA in Health Sector Management from Boston University.


Shreyas Murthi

Principal, ZS Associates

Shreyas Murthi is a Principal with ZS Associates in the San Francisco, CA office. He has 12+ years of experience in leading a variety of sales and marketing engagements with biopharmaceutical companies, with a focus on specialty therapeutics and Oncology. Shreyas has partnered with clients to address launch issues including forecasting, customer segmentation and targeting, marketing analytics, commercial organization design, incentive compensation, and sales force effectiveness. In addition, Shreyas has significant expertise in using patient level data analytics such as claims and EMR for developing market and customer insights. Shreyas holds an MBA in Marketing and Strategy from Haas School of Business at University of California at Berkeley. He also has an MS in Management Information Systems from Texas A&M University and a BS in Computer Engineering.


Shweta Nanda

Associate Director, Symphony Health Solutions

Shweta has more than 12 years of experience in global life sciences commercial analytics and consulting. She has comprehensive expertise in sales and marketing analytics that includes targeting, sales force alignment, sales force sizing, field personal selection, quantitative and qualitative market research and reporting. Prior to joining Symphony Health Solutions, Shweta worked with marketRx (a Cognizant company) where she worked across multiple clients and was responsible for client management, project delivery and team management. Shweta has earned her Bachelors in Mathematics from St. Stephen’s College, Delhi and Masters in Mathematics from Indian Institute of Technology, Delhi, India.


Kedar Naphade

Senior Principal , Axtria

Kedar Naphade has a demonstrated track record of building and running successful large global analytics teams. He has functioned as a strategic advisor to executive leadership at Fortune 500 companies in areas spanning sales and marketing strategy and operations, customer analytics and supply chain analytics. He has enabled analytics innovation and helped transform client businesses by enabling better data driven decision making.

Before joining Axtria, Kedar was a Principal with marketRx, a technology and consulting company focused on the Life Sciences industry. Prior to marketRx, he was an analytics consultant with Bell Labs, Lucent Technologies.

Kedar has a B.Tech. in Mechanical Engineering from the Indian Institute of Technology, Mumbai, and a Ph.D. in Industrial and Systems Engineering, from Lehigh University, Bethlehem, PA.


Arif Nathoo

CEO and Co-Founder, Komodo Health

Dr. Arif Nathoo is the CEO/co-founder of Komodo Health. Arif brings over a decade of leadership experience across life sciences and technology, having founded multiple startups centered on healthcare analytics. Previously, Arif was a leader in McKinsey's Healthcare practice, where he focused on pharmaceuticals, biotechnology and devices. He built McKinsey's Medical Affairs Analytics practice and was responsible for helping healthcare clients address issues in corporate strategy, finance and sales & marketing. Arif holds an A.B. in Neurobiology from Harvard College, an M.D. from Harvard Medical School and M.P.A. from Harvard Kennedy School.


Kevin Noble

Senior Director for Commercial Strategy, Genentech

Kevin Noble is the Senior Director of Commercial Strategy, a function that manages execution of Genentech strategic priorities and enterprise level growth initiatives.

He leads his team's work to frame perspectives on the future based on understanding of today’s key healthcare trends, market uncertainties and accelerating technology advancements. Working together to create an entrepreneurial ecosystem of inventors, investors, academics, scientists and start-ups, they focus on identifying opportunities to collaborate and create partnerships with others who share a passion for using science, data and technology to impact healthcare delivery and measurably improve patient outcomes.

Kevin has over 30 years experience in the industry with previous roles in sales, marketing, business development, disease management, health economics, outcomes research and interactive marketing. He has a long history building teams to courageously explore, evaluate and experiment to catalyze action to solve key healthcare challenges. Kevin received his Bachelor of Science degree from the University of Illinois Champaign-Urbana and a Masters of Science in Advertising degree from Northwestern University.


Danielle Ralic

Manager, ZS Associates

Danielle Ralic leads ZS' Global Social Analytics capability including developing the capability, team, and delivering social analytics across Pharmaceutical functions and clients. Recently she has been focused on advancing social analytics applications across Life Science functions. Aside from her role as Social Analytics lead, she is part of the business technology practice and has developed business intelligence solutions across technologies and functions for Life Science clients in US and Ex-US.


Vineet Rathi

Senior Director, Axtria

Vineet has 14+ years experience in leading commercial analytics, sales operations, data management and consulting engagements in life sciences domain. At Axtria, Vineet serves as a Senior Director and is focused on delivering Business Operations and Technology solutions for Axtria clients. Vineet’s functional experience includes data governance, sales force effectiveness, alignment design, call planning, incentive compensation management and insights reporting across primary care and specialty pharma with focus on both traditional retail customers and emerging customers like integrated delivery networks (IDNs). Vineet has experience in managing PMO for mid-size to large multi-million dollar commercial analytics engagements across top US pharma which also includes supporting major events of commercial model transformation and sales force restructuring. Prior to Axtria, Vineet’s experience includes working at Cognizant (marketRx), Synygy, Infosys and IRIS.




Dharmendra Sahay

Managing Principal, ZS Associates

Dharmendra Sahay is the Global Business Technology Leader at ZS Associates and Managing Principal of the firm’s New York office. Sahay has more than 25 years of experience in the healthcare industry, helping multiple organizations on issues related to sales force strategy, sales effectiveness, and commercial technology strategy and implementation. This breadth of experience across business consulting, technology and analytics has allowed him to help his clients effectively link sales strategy with downstream implementation and operations. Sahay has worked extensively with clients to effect transformational changes through commercial effectiveness initiatives, large analytics program, data warehousing and business intelligence. Sahay is currently driving various innovations at the intersection of technology and analytics such as building next generation of analytics capabilities by leveraging big data technology.

Sahay has authored several publications on commercial operations and technology including articles on “Global Outsourcing for Medical Sales and Marketing” and “Benefits of Big Data and Automated Analytics for the Pharmaceutical Industry.” He has an M.S. in Computer Science from Northwestern University and an M.B.A from the Kellogg School of Management at Northwestern, as well as a B.Tech in Electrical Engineering from the Indian Institute of Technology, Delhi.


Kelly Sborlini

Director, Vertical Market, Healthcare, LexisNexis Healthcare

Kelly is the Director, Vertical Markets – Life Sciences, and is responsible for the overall strategy for LexisNexis Risk in Life Sciences. Kelly has over 20 years of experience in the health care industry, with roles in market research, product development and management, and sales. Kelly works with pharmaceutical, biotech, and medical device companies, as well as other health care-related organizations, to provide solutions across the full range of LexisNexis health care offerings.

Prior to joining LexisNexis, Kelly was Director, Business Development at Decision Resources. In this role, she supported numerous clients across the pharmaceutical and biotech industries. Kelly holds a BA in English from Saint Joseph’s University, and an MBA in Health Administration from Temple University.


Joel Selanikio, MD

Dr. Joel Selanikio is an award-winning physician, inventor, emergency responder and public speaker who leads the efforts of Magpi to develop and promote new technologies and business models for health and international development, including multiple award-winning Magpi mobile data collection and messaging software—the most widely scaled mobile technology ever created for international development.

From December 2014 to January 2015, Dr. Selanikio was the lead physician at International Medical Corps’ Ebola Treatment Center in Lunsar, Sierra Leone.

He is a frequent keynote speaker and consultant in the fields of social entrepreneurship, innovation, big data, public and global health, healthcare, child health, epidemiology, and the use of technology for development (ICT4D) and for emergency and disaster preparedness and outbreak response. Dr. Selanikio has also consulted or spoken on these topics at the World Economic Forum, TEDx, Foo Camp, Harvard, MIT, Stanford, Google, DARPA, CNN, Fox News, Singularity University, the Clinton Global Initiative, the Royal Society of Medicine, and many other prominent venues and organizations. He is a judge for the GSMA Global Mobile Awards, and is a winner of both the Lemelson-MIT Award for Sustainability and The Wall Street Journal Technology Innovation Award.

Dr. Selanikio has been profiled by the Guardian, Wired, Forbes, The Economist, The Wall Street Journal, Fox News, the BBC, NPR, InformationWeek and The Washington Post, among many other media outlets. He is a practicing pediatrician, and is a former Wall Street computer consultant and former CDC epidemiologist. As an officer of the U.S. Public Health Service, Dr. Selanikio served as chief of operations for the HHS Secretary’s Emergency Command Center after the 9/11 attacks. In 2005, he was given the Haverford Award for Humanitarian Service for his work in treating tsunami victims in Indonesia.


Asheesh Sharma

Senior Principal, Axtria

Asheesh heads Axtria’s Commercial Operations and Technology Services business units, and continues to focus on consulting on challenges in Incentive Compensation design, analytics and administration. He has over 15 years of experience in Healthcare, Technology and Business Consulting, mostly focused on execution of large scale processes and advanced analytics. He is known in the industry for his passion for excellence, customer satisfaction and innovation.

Previously Asheesh was the Global Head for the Sales Performance Management line of business with Cognizant, a global consulting services firm, and helped top tier companies across industries design, implement and administer motivating incentive plans aligned with corporate and business strategy. Before Cognizant, Asheesh was Vice President with marketRx, a consulting and technology firm focused on the Life Sciences industry, where he was working with the industry to drive product strategy, innovation and execution for commercial analytics solutions including sales force sizing, targeting and call planning, field deployment, incentives, account management and reporting. Under Asheesh’s leadership the IC practice grew to serve Top Tier firms (globally over 30,000 reps) with effective cloud computing innovation that pioneered business processes as a service. As a thought leader Asheesh is a speaker in key conferences and managed an Industry Advisory Board for marketRx and Cognizant’s Healthcare and Life Sciences practice.


Ashish Sharma

Principal, Big Data Practice and Innovation Lab, Axtria

Ashish Sharma has 20+ years of technical Expertise in High Performance and Distributed Computing, Decision Support Systems, Machine Learning, Text Mining, NLP, Predictive Analytics, and Thought leadership. His accomplishments include:
  • Built diverse Big Data platforms that deliver digital intelligence to 22,000+ global customers in 103 countries, helping businesses turn data into actionable insights, leveraging data outside the firewall using search technology, NLP, and advance data analytics, and harnessing the power of cloud computing.
  • Designed and implemented a popular Social Listening and Analytics solution that successfully predicted the outcome of the 2011, ‘12 and ‘13 Oscars, through leveraging data in media and social media sentiment analysis, and building an online analytics platform.
  • Led efforts which accurately predicted UK parliament election results based on media and social media chatter as a result of TV debates.
  • Created a feature film with content developed by popular and longest trending topics from social media, and funded through crowd sourcing campaign. The movie premiered in 2015 and has played to sold out audiences at major film festivals worldwide.



Web Sun

President and Co-Founder, Komodo Health

Web Sun is the President and Co-Founder of Komodo Health. Web has spent his entire career in healthcare and life sciences, with a decade of experience on the Client side spanning roles at BMS, Schering-Plough and Merck, executive leadership roles at Campbell Alliance/inVentiv Health - where Web helped lead the Brand Management/Marketing and Commercial Effectiveness practice areas - and Zephyr Health, and ongoing Executive Advisory roles at leading venture-backed healthtech startups including REIFY Health and Heads Up Health. Web holds an MBA in Finance and Marketing from NYU and graduated on academic scholarship with a triple major from Rutgers College.


Charlie Thompson

Principal, Axtria

Charlie has 30 years of experience in consulting and financial services, with 20 years largely focused on life sciences. As a Principal at Axtria, Charlie leads the Global Sales Deployment Practice and helps clients transform their sales / sales ops organizations to be more nimble. He is particularly passionate about helping clients migrate their sales processes to the cloud via Axtria SalesIQTM.

Previously, Charlie was a Principal with marketRx where he launched the firm’s territory alignment practice, led major client organization transformations, and created innovative ‘process as service’ solutions.

Prior to marketRx, he was a management consultant with ZS Associates, TowersPerrin and NDCHealth helping Fortune 1000 firms accelerate profitable growth. He is a frequent guest lecturer at Georgia Tech and Emory on sales, marketing, life sciences, and entrepreneurship. Charlie attended Princeton University and has an MBA from the Kellogg Graduate School of Management at Northwestern.


Gellert Toth

Senior Director - Advanced Analytics, Sanofi US

Gellert Toth has about 18 years of experience working in the pharmaceutical industry both in market research and in advanced analytics/marketing science. He currently leads the Advanced Analytics team responsible for analytics related to physicians, patients and managed care. Gellert held different roles at Sanofi and Genzyme (and earlier at the Sanofi-Bristol Myers Squibb alliance, marketing Plavix and Avapro-Avalide) over the past 11 years which included market research and various analytical roles. Earlier in his career, Gellert worked at various companies within the pharmaceutical and package goods industries.

Gellert has a Ph.D. in Health Sciences from the Seton Hall University School of Health and Medical Sciences. His academic journey was focused on behavioral sciences. He also has an MBA degree from Montclair State University. He is currently pursuing a Masters of Science degree in Predictive Analytics at Northwestern University.


Anjani Tripathi

Advanced Analytics, QuintilesIMS

Anjani Tripathi is a Director of Advanced Analytics at QuintilesIMS. He has 13 years of experience in pharmaceutical industry with focus on sales force and commercial effectiveness. His experience includes market research, segmentation, promotion response modeling, resource optimization, sales force analytics, managed care and IDN analytics, and Predictive Analytics. He leads a team of statisticians and is responsible for designing and developing advanced analytics methodologies, and collaborating on new offering development. Prior to joining QuintilesIMS, he worked in ZS Associates where he was responsible for executing and providing statistical modeling support to consulting engagements in the areas of Segmentation, Call Planning, Incentive Compensation and Resource Optimization.

He holds an M.S. in statistics from Texas A&M University and B.S in computer science from Indian Institute of Technology (BHU), India.


Andrew Walker

Associate, Mu Sigma

Andrew Walker is an Associate with Mu Sigma, the world’s largest pure-play decision support and analytics company. He studied applied mathematics and scientific computing at the University of Washington in Seattle. He has worked on projects in computational neuroscience as well as advanced analytics projects in the pharmaceutical industry.


Cheng Wang

Senior Associate, Axtria

Cheng Wang is a reliable and detail oriented Economist and Research Analyst with thorough understanding of applied econometrics and health economics. He has strong statistical analytical skills earned through research experience involving STATA and SAS over 7 years. He is a self-motivated and determined individual with effective interpersonal and communication skills, who thrive on independent operations and team dynamics.


David Wood

Senior Principal, Axtria

David brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for Life Sciences companies. At Axtria, David serves as a Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.

David holds a PhD from the University of California, Berkeley, in Operations Research.


Jonathan Woodring

Principal, Symphony Health Solutions

Jonathan Woodring has spent the last 10+ years of his career providing analytical consulting services in the healthcare and life sciences industries, with a focus spanning sales force effectiveness solutions in the pharma space to disease management and risk adjustment solutions in the payer arena.

His sales force design experience spans from building product launch teams, through sales force expansions and contractions, co-promotion strategy and operationalization, and design and implementation of late life cycle alternative personal promotional teams. Jonathan has been instrumental in full scale commercial transformation initiatives by designing innovative roles and sub-national deployment models focused on large group practices, IDNs, and ACOs, through measurement and scaling of these sub-national strategies.

His team’s current focus is around advanced analytics, machine learning techniques, and anonymous patient level data to identify undiagnosed rare disease patients.

Prior to joining Symphony Health Solutions, Jonathan spent 6 years at marketRx/Cognizant where he led a global team focused on large-scale commercial effectiveness consulting engagements in the life sciences space, and spearheaded the establishment of the healthcare analytics practice.

Jonathan holds an MA in Political Science and Sociology from the University of Massachusetts, Amherst as well as a BA in Political Science and Sociology from Skidmore College.


Chang Xu

Sr. Manager, Pfizer

Chang has 10 years rich experience in Pharmacy analytics in the pharmaceutical and health insurance industries. Her experience includes promotional return on Investment, pilot design and evaluation, brand strategy, forecasting, predictive modeling, optimization, clinical trial, and health outcomes research. She currently works as a Senior Manager in Global Business Analytics at Pfizer. Before she joined Pfizer, she was part of the Specialty Pharmacy Analytics team at Cigna. Prior to Cigna, she was a member of the US Commercial Decision Team at Eli Lilly, focusing on return on investment, optimization, pilot design and evaluation, and physician targeting. Chang has a Master’s degree in Biostatistics from UIC.


Emily Zhao

Advanced Analytics, QuintilesIMS

Emily Zhao is a Director of Advanced Analytics in Global Statistical Services at QuintilesIMS. She has extensive experience in marketing and sales analytics, including marketing mix modeling, segmentation and targeting. She also draws on her diverse knowledge and experience in consumer analytics to construct pharmaceutical multi-channel marketing analytics methodologies, including ROI analysis, campaign management, optimization and forecasting. Prior to QuintilesIMS, Dr. Zhao held positions as marketing analytics director at Farmers Insurance and UnitedHealth Group. She led predictive modeling for consumer targeting, media purchase modeling and optimization for TV and digital channels, and advanced campaign test design/analyses. Earlier in her career, she had worked as an analyst in marketing and sales analytics at Schering-Plough.

Dr. Zhao holds a PhD in Immunology and an MS in Computer Science from the University of Pennsylvania. She also earned a Marketing Certificate from the Wharton School at the University of Pennsylvania.