2018 Conference Agenda

Updated April 12, 2018

Sunday, April 29, 2018

1:00 p.m.- 5:00 p.m. Conference Tutorial: The Fundamentals and Progression of Digital Analytics in Healthcare
Ira Haimowitz, Vice President, Product Strategy, Crossix
Alina Levin, Senior Director, Crossix

This four-hour session offers an in-depth look at a specific topic of interest to the PMSA community.
This event is free to manufacturer attendees. Pre-registration is required; you may select this event during the online registration process.
6:30 p.m.- 9:00 p.m.Welcome Reception

Monday, April 30, 2018

7:15 a.m. - 8:15 a.m.


8:15 a.m. - 8:25 a.m.

Karthik Chidambaram, PMSA President

8:25 a.m. - 9:45 a.m.

Keynote Presentation: Creating a Culture of Courage: The New Leadership Challenge
Cindy Solomon

9:45 a.m. - 10:15 a.m.

Break and Vendor Fair

10:15 a.m. - 11:00 a.m.

General Session 1: From Unstructured to Structured Data: Can Machine Learning Help Make Sense of EMR/EHR Data?
Ashish Sharma, Principal, Axtria
Kaiwen Zhong, Senior Associate, Axtria

11:00 a.m. - 11:45 a.m.

General Session 2: The (So Far) Illusive Promise of Predictive, Real-Time Marketing in Pharma/Biotech: Root Causes of Failures and Ingredients for Success
Markus Hauser, CEO Enginologi
Antonio Melo, Program Leader, Sage Therapeutics

11:45 a.m. - 1:30 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review poster presentation details

1:30 p.m.- 2:15 p.m.

General Session 3: What is the Value of Customer Experience in Pharma?
Prasanna Kumar, Manager, ZS Associates

2:15 p.m.- 3:00 p.m.

General Session 4: The Strategic Use of Analytics for Business Impact: Multi-Channel Dashboard
Paul Rabideau, Sr. Advisor, KMK Consulting
Julia Brodsky, Executive Director, Data Capabilities, Novartis Oncology
Tatiana Sorokina, Associate Director, Digital & Advanced Analytics, Novartis Oncology

3:00 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 4:15 p.m.

General Session 5: Getting Launch Tracking Right - How to Design an Effective Cross-Functional New Product Launch Tracker
Yu-Chen Chen, Genentech
Gagan Bhatia, DataStride Solutions

4:15 p.m.- 4:30 p.m.Housekeeping and Announcements

4:30 p.m.- 5:00 p.m.Poster Judging and Reception
Wine and light refreshments served.

5:00 p.m.- 5:30 p.m.Annual Membership Meeting

6:30 p.m.-10:00 p.m.Offsite Event: River Cruise and Buckhorn Saloon
Step aboard a River Cruising Barge for an exciting and entertaining narrative of the rich history of the San Antonio River on your way to the Buckhorn Saloon! For over 131 years, The Buckhorn Saloon has been known as a gathering place for good conversation, great food and spectacular exhibits.
Please meet at the Grand Hyatt Riverwalk Entrance at 6:30pm for a river barge ride to the Buckhorn Saloon.

Tuesday, May 1, 2018

7:00 a.m. - 8:00 a.m.


8:00 a.m. - 8:45 a.m.

Keynote Presentation: Emerging Innovations in Value-Based Analytics
April Todd, Senior Vice President, Avalere

8:45 a.m.- 9:30 a.m.

Keynote Presentation: The Evolving Landscape of Pharma Analytics
Mimi Huizinga, VP, Head Strategic Data and Digital,Novartis
9:30 a.m.- 9:45 a.m.PMSA Lifetime Achievement Award

9:45 a.m.- 10:15 a.m.Break and Vendor Fair

10:15 a.m.- 11:00 a.m.

AI Can Give Pharma Companies a Competitive Edge: Here's How!

Dharmendra Sahay, Principal, ZS Associates
Arun Shastri, Principal, ZS Associates

Strengthening the Patient Journey with Emotional Insights via Social Analytics

Jeff Greene, VP Digital Strategy & Insights, DRG

11:00 a.m. - 11:45 a.m.

Winning With Analytics When The Chips Are Stacked Against You: A Novel High-Dimensional Hybrid Machine Learning Approach Identifying High-Value Rare Disease Specialists

Jack Lin, Actelion
Rick Rosenthal, Symphony Health
Tim Hare, Senior Manager, Symphony Health

Optimizing Physician Targeting to Find Undiagnosed Patients: An Application of Advanced Machine Learning Methods to Hepititis C

Orla Doyle, Senior Data Scientist, IQVIA
Steven Laux, Principal in Predictive Analytics, IQVIA

11:45 a.m. - 1:45 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review poster presentation details

1:45 p.m. - 2:30 p.m.

Use Machine Learning to Better Identify Physician Targets for New Product Launches

JP Tsang, President, Bayser
Shunmugam Mohan, Principal Consultant, Bayser

Closing the Loop: Leveraging Behavioral Data for More Effective Patient Segmentation

Adam Dubrow, Crossix
Mark Schulman, Crossix

2:30 p.m. - 3:15 p.m.

Just What the Doctor Ordered: Robust Insights to Fuel HCP Digital Campaign Measurement

Ira Haimowitz, Ph.D., VP, Product Strategy, Crossix
Predicting Patient Severity: Secondary Data Based Approach and a Case Study

Wesley Heeter, Genentech
Mukulita Bapat, ZS Associates

3:15 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 5:00 p.m.

General Session 7: Next Generation Analytics Panel Discussion and Roundtables
Moderator: Devesh Verma, Ph.D., Principal, Axtria
Panelists: Anton Berisha, MD, Senior Director, Clinical Analytics & Innovation, LexisNexis Risk Solutions, Health Care
Jeff Greene, VP Digital Strategy & Insights (DRG Digital)
Ajit Menon, Sr. Director, Commercial Innovation, Janssen North America
Kingston Smith, Managing Director, Accenture
Cynthia Dilley, Head of New Patient Value Focus, UCB

Wednesday, May 2, 2018

7:00 a.m. - 8:00 a.m.


8:00 a.m. - 8:15 a.m.

Final Day Announcements

8:15 a.m.- 9:00 a.m.

General Session 8: Measuring Direct and Indirect Influence of Account Managers
David Wood, Ph.D., Axtria
Shubham Lahoti, Axtria, Inc.

9:00 a.m.- 9:45 a.m.

General Session 9: Computational, Cloud-Based Approaches to Look- Alike Analyses for Market Sizing, Targeting, Patient Finder and Resource Allocation
Sandy Balkin, Senior Director Global Analytics COE, Sanofi
Vijay Chovatiya, Data Scientist, Analytical Wizards

9:45 a.m. - 10:00 a.m.

Break and Vendor Fair

10:00 a.m. - 10:45 a.m.

General Session 10: Marketing Science for Portfolio Analyses & Optimization
Sanjay K. Rao, Ph.D. , Vice President, Strategic Research Insights, Inc.

10:45 a.m. - 11:30 a.m.

General Session 11: Innovative Machine Learning Methods To Enhance Accuracy and Effectiveness Of Physician Alert
Yilian Yuan, VP, Stats & Adv Analytics, Advanced Analytics, IQVIA
Li Zhou, Director, Advanced Analytics, SDI Service Delivery, IQVIA
Yunlong Wang, Manager, Advanced Analytics, IQVIA

11:30 a.m. - 12:00 p.m.

Conference Wrap-Up and Prize Giveaways