2018 Conference Agenda

Updated January 18, 2017. More information coming soon!

Sunday, April 29, 2018

1:00 p.m.- 5:00 p.m. Conference Tutorial
This four-hour session offers an in-depth look at a specific topic of interest to the PMSA community.
The last 30 minutes of the tutorial are reserved for Q & A with the presenters.

6:30 p.m.- 9:00 p.m.Welcome Reception



Monday, April 30, 2018

7:00 a.m. - 8:00 a.m.

Breakfast

8:00 a.m. - 8:15 a.m.

Welcome
Karthik Chidambaram, PMSA President

8:15 a.m. - 9:45 a.m.

Keynote Presentation
TBD

9:45 a.m. - 10:15 a.m.

Break and Vendor Fair

10:15 a.m. - 11:00 a.m.

General Session 1: From Unstructured to Structured Data: Can Machine Learning Help Make Sense of EMR/EHR Data?
Ashish Sharma, Principal, Axtria

11:00 a.m. - 11:45 a.m.

General Session 2: The (So Far) Illusive Promise of Predictive, Real-Time Marketing in Pharma/Biotech: Root Causes of Failures and Ingredients for Success
Markus Hauser, CEO Enginologi
Antonio Melo, Sr Director, Commercial Operations, Biogen

11:45 a.m. - 1:30 p.m.

Lunch and VENDOR FAIR/Poster Session

1:30 p.m.- 2:15 p.m.

General Session 3: What is the Value of Customer Experience in Pharma?
Deepak Kareer, Associate Director, Bristol-Myers Squibb
Prasanna Kumar, Manager, ZS Associates

2:15 p.m.- 3:00 p.m.

General Session 4: The Strategic Use of Analytics for Business Impact: Multi-Channel Dashboard
Paul Rabideau, Sr. Advisor, KMK Consulting
Julia Brodsky, Executive Director, Data Capabilities, Novartis Oncology
Tatiana Sorokina, Associate Director, Digital & Advanced Analytics, Novartis Oncology

3:00 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 4:15 p.m.

General Session 5: Getting Launch Tracking Right - How to Design an Effective Cross-Functional New Product Launch Tracker?
Yu-Chen Chen, Genentech
Gagan Bhatia, DataStride Solutions

4:15 p.m.- 4:30 p.m.Housekeeping and Announcements

4:30 p.m.- 5:00 p.m.Poster Judging and Reception
Wine and light refreshments served.

5:00 p.m.- 5:30 p.m.Annual Membership Meeting

7:00 p.m.-10:00 p.m.Offsite Event



Tuesday, May 1, 2018

7:00 a.m. - 8:00 a.m.

Breakfast

8:00 a.m. - 9:00 a.m.

Keynote Presentation
TBD

9:00 a.m.- 9:45 a.m.

General Session 6: TBD
9:45 a.m.- 10:15 a.m.Break and Vendor Fair

10:15 a.m.- 11:00 a.m.

TRACK A: NEXT GENERATION ANALYTICS
AI Can Give Pharma Companies a Competitive Edge: Here's How!

Dharmendra Sahay, Principal, ZS Associates
Arun Shastri, Principal, ZS Associates

TRACK B: PATIENT ANALYTICS
Strengthening the Patient Journey with Emotional Insights via Social Analytics

Jeff Greene, VP Digital Strategy & Insights, DRG

11:00 a.m. - 11:45 a.m.

TRACK A: NEXT GENERATION ANALYTICS
Winning With Analytics When The Chips Are Stacked Against You: A Novel High-Dimensional Hybrid Machine Learning Approach Identifying High-Value Rare Disease Specialists

Jack Lin, Actelion
Rick Rosenthal, Symphony Health
Tim Hare, Senior Manager, Symphony Health

TRACK B: PATIENT ANALYTICS
Optimizing Physician Targeting to Find Undiagnosed Patients: An Application of Advanced Machine Learning Methods to Hepititis C

Nadea Leavitt, QuintilesIMS

11:45 a.m. - 1:45 p.m.

Lunch and VENDOR FAIR/Poster Session

1:45 p.m. - 2:30 p.m.

TRACK A: NEXT GENERATION ANALYTICS
Use Machine Learning to Better Identify Physician Targets for New Product Launches

JP Tsang, President, Bayser
TRACK B: PATIENT ANALYTICS
Closing the Loop: Leveraging Behavioral Data for More Effective Patient Segmentation

Adam Dubrow, Crossix
Mark Schulman, Crossix

2:30 p.m. - 3:15 p.m.

TRACK A: NEXT GENERATION ANALYTICS
Just What the Doctor Ordered: Robust Insights to Fuel HCP Digital Campaign Measurement

Ira Haimowitz, Ph.D., VP, Product Strategy, Crossix
Predicting Patient Severity: Secondary Data Based Approach and a Case Study
Wesley Heeter, Genentech
Mukulita Bapat, ZS Associates

3:15 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 5:00 p.m.

General Session 7: Next Generation Analytics Panel Discussion and Roundtables


Wednesday, May 2, 2018

7:00 a.m. - 8:00 a.m.

Breakfast

8:00 a.m. - 8:15 a.m.

Final Day Announcements

8:15 a.m.- 9:00 a.m.

General Session 8: Measuring Direct and Indirect Influence of Account Managers
David Wood, Ph.D., Axtria
Shubham Lahoti, Axtria, Inc.

9:00 a.m.- 9:45 a.m.

General Session 9: Computational, Cloud-Based Approaches to Look- Alike Analyses for Market Sizing, Targeting, Patient Finder and Resource Allocation
Sandy Balkin, Senior Director Global Analytics COE, Sanofi
Vijay Chovatiya, Data Scientist, Analytical Wizards

9:45 a.m. - 10:00 a.m.

Break and Vendor Fair

10:00 a.m. - 10:45 a.m.

General Session 10: Marketing Science for Portfolio Analyses & Optimization
Sanjay K. Rao, Ph.D. , Vice President, Strategic Research Insights, Inc.

10:45 a.m. - 11:30 a.m.

General Session 11: Innovative Machine Learning Methods To Enhance Accuracy and Effectiveness Of Physician Alert
Yilian Yuan, VP, Stats & Adv Analytics, Advanced Analytics, IQVIA
Li Zhou, Director, Advanced Analytics, SDI Service Delivery, QuintilesIMS
Yunlong Wang, Manager, Advanced Analytics, QuintilesIMS

11:30 a.m. - 12:00 p.m.

Conference Wrap-Up and Prize Giveaways