PMSA 2019 Call for Abstracts

PMSA 2019 Annual Conference
April 14 – 17, 2019
Hyatt Manchester Grand
San Diego, California

Submission deadline for abstracts: Monday, October 15, 2018
Authors will be contacted by: Monday, December 17, 2018

We invite submissions on applications of management science in the pharmaceutical industry that relate to efficiency, integration of data or approaches, and creative use of limited resources. The program selection will reflect presentations from broad topic areas.
  • Linking medical and commercial analytics, and R&D and commercial analytics
  • Analytics to support or manage licensing, mergers, acquisitions, joint ventures, co-marketing
  • New product launches - metrics & analytics
  • AI/Machine Learning
  • KOL identification and HCP network mapping
  • Population health and its trickle down effects on commercial analytics
  • Managed market analytics – IDN/SP/Pricing/Contracting
  • Payer/channel analytics
  • Value based pricing paradigm – how does it affect resourcing decisions?
  • Use of new and novel data sources (e.g. diagnostics data, patient level data for commercial operations)
  • New commercial model evaluations
  • Innovations in sales strategy, sizing and targeting approaches, especially for non-traditional customers
  • Breakthroughs in incentive compensation design for value based products
  • Design best practice and commercial success of KPIs in the evolving health care ecosystem
  • Evolution of ROI measurement approaches in digital era
  • Interaction between standard promotion (detailing, sampling, etc.) and Digital Promo
  • Multi-channel/Omni-channel Strategy and Best Practice
  • Resource allocation optimization
  • Cross country & cross brand multi-channel marketing dashboard design and business applications
  • Cross functional effectiveness: uniting data analyses from marketing research, sales analytics, marketing analytics, competitive intelligence, forecasting, etc. to drive big picture business decisions
  • Development of pharmaceutical management science as a profession
We encourage joint abstract submission by manufacturer and consultant/supplier groups. We strongly recommend that empirical case studies are included to demonstrate applicability of new approaches.

Potential speakers are invited to submit a two-page abstract that clearly outlines the topic, methodology, data sources, and specific case studies. Due to the usually large number of submissions, the selection process is competitive, and will be based upon the following criteria:
  • Methodology and modeling specifics and concrete examples
  • Insightfulness of conclusions and takeaway messages for audience
  • Overall clarity and content
Presentations must be non-commercial in nature. Those designed to demonstrate utilization of a proprietary database, tool or model will not be accepted unless it will be made available at no cost to attendees. Appropriate advertising venues are available with vendor fair and sponsorship opportunities. Please note that speakers are limited to presenting a maximum of two consecutive years, after which they are ineligible to present for a minimum of one year; however, they may still co-author a paper to be presented by a colleague.

The PMSA Program Committee will review the papers and make a recommendation to the PMSA Board. Potential podium presenters will be contacted by December 17, 2018. Poster presenters will be contacted by January 2019. Prior to the conference, selected speakers will need to provide draft and final copies of their presentations (on a PMSA PowerPoint template) to the Program Committee for review and approval. Podium presenters will be entitled to a special reduced conference registration fee.

Important—please note: If your abstract is accepted, your final presentation will be published in its entirety in conference materials and on the PMSA website.


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