PMSA 2019 Annual Conference Agenda

Updated January 17, 2019

Sunday, April 14, 2019

1:00 p.m.- 5:00 p.m. Conference Tutorial: Applications for Data Science in the Pharmaceutical Industry
David Wood, Ph.D., Senior Principal, Axtria
Sravan Kumar Bhamidipati, Director


This four-hour session offers an in-depth look at a specific topic of interest to the PMSA community.
This event is free to manufacturer attendees. Pre-registration is required; you may select this event during the online registration process.
6:30 p.m.- 9:00 p.m.Welcome Reception



Monday, April 15, 2019

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Welcome
Jin Tong, PMSA President

8:45 a.m. - 9:45 a.m.

Keynote Presentation

9:45 a.m. - 10:15 a.m.

Break and Vendor Fair

10:15 a.m. - 11:00 a.m.

General Session 1: Innovative Provider Influence Mapping Technique to Optimize Commercial Performance
Emily Zhao, VP Advanced Analytics, IQVIA
Pankaj Gupta, Senior Principal, Commercial Services, IQVIA

11:00 a.m. - 11:45 a.m.

General Session 2: Local Healthcare Market Analytics: Approach and Case Studies
Nilay Shastri, Sr Field Operations and Analytics Manager, Genentech
Abhishek Panditrao, Associate Principal, ZS Associates
Himanshu Patni, Manager, ZS Associates

11:45 a.m. - 12:45 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review poster presentation details

12:45 p.m.- 1:30 p.m.

General Session 3: Look for the Newbie: Utilizing Real World Data to Develop Leading KPIs to New Biologics Launch
Harpreet Singh, Marketing Analytics Specialist, Takeda Pharmaceuticals
Jiaran Wang, Takeda Pharmaceuticals

1:30 p.m.- 2:15 p.m.

General Session 4: Predicting Therapy Discontinuation Using Bayesian Reasoning
Jean Patrick Tsang, PhD & MBA (INSEAD), President, Bayser
John Mcintosh, Associate Director Marketing Analytics, Actelion (Johnson & Johnson)

2:15 p.m.- 2:45 p.m.Break and Vendor Fair

2:45 p.m.- 3:30 p.m.

General Session 5: Model and Example of Targeting and Segmentation in Cardiology (or Neurology) with Calibrated Messaging
Mert Sahin, PhD, Global Marketing Leader, Life Sciences Digital, GE Healthcare
Ashish Patel, Product Lead and Founder, CareSet Systems

3:30 p.m.- 4:15 p.m.

General Session 6: Drivers of Growth Dynamics in the Oncology Marketplace: An Empirical Analysis of the Commercial Levers that Drive Product Performance
Bernie Manente, Associate Partner, FosterRosenblatt
Jerry Rosenblatt, Managing Partner, FosterRosenblatt

4:15 p.m.- 4:30 p.m.Housekeeping and Announcements

4:30 p.m.- 5:30 p.m.Poster Judging and Reception
Wine and light refreshments served.
Click here to review poster presentation details

5:30 p.m.- 6:00 p.m.Annual Membership Meeting

6:30 p.m.-8:00 p.m.Reception




Tuesday, April 16, 2019

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Day 2 Welcome and Lifetime Achievement Award Presentation

8:45 a.m. - 9:45 a.m.

Keynote Presentation:

9:45 a.m.- 10:00 a.m.

Break and Vendor Fair

10:00 a.m.- 10:45 a.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Automated Detection of Adverse Drug Reactions Using Social Media Text Data Leveraging Natural Language Processing and Machine Learning

Ketan Walia, Senior Associate, Axtria
Rushil Goyal, Associate, Axtria

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
A Novel Method for Predicting Patient Adherence Leveraging Integrated Specialty Pharmacy, Claims and EMR Data

Robert Fair, Director of Strategy, AI Solutions, ProMetrics
Faith DeFreitas, Director of Strategy, AI Solutions, ProMetrics

10:45 a.m. - 11:30 a.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
A New Generation of Patient Support Programs: An Application of Machine Learning

Mike Cloutier, Associate Director, Data Science, IQVIA
TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Estimating Exposure to Medicare Part D Mandated Coverage Gap Discount Using a Patient-Based Simulation Model
Patrick Thompson, Director – PECG, BristolMyersSquibb
Chad Waraska, Associate Director- VAP Analytics, BristolMyersSquibb

11:30 a.m. - 1:00 p.m.

Lunch and Vendor Fair/Poster Session/Women in Analytics Luncheon
Click here to review poster presentation details

1:00 p.m. - 1:45 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Machine Learning Techniques Deliver Granular Insights to Enable Improved HCP Marketing

Jane Portman, VP, Health Analytics, Merkle
Brian Demitros, VP, Analytics, Merkle

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Evolution and Measurement of Multi-Channel Tactics

Anvita Karara, Associate Director-Digital and Customer Experience, Boehringer Ingelheim
Sumanth Srinivas, Director, Data Strategy and Innovation, Boehringer Ingelheim

1:45 p.m. - 2:30 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Application of Predictive Modeling to Define HCP Potential for Prophylactic Treatment

Tanmay Sharma, Associate Manager, Sales Analytics, Gilead Sciences
Mukesh Masand, Principal, 159 Solutions
Sagar Gulati, Consultant, 159 Solutions

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Evolution of ROI Measurement Aproaches in Digital Era

Tarun Minocha, Director (Analytics), United Health Group
Abhinav Gupta, Senior Manager(Analytics), United Health Group

2:30 p.m. - 3:15 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Leveraging Event Pathways to Predict Disease Progression in Contrast to Machine Learning Classification Algorithms
Rajkumar Rajabathar (RB), Engagement Manager, Symphony Health Solutions
TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Optimizing Detail Allocation with Causal Uplift Modeling
Cristina DeFilippis, Senior Consultant, Deloitte Consulting
Kevin Coltin, Senior Consultant, Deloitte Consulting

3:15 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 4:15 p.m.

General Session 7: Analytics Applications Across Functions & Career Path for Analytics Professionals Panel Discussion
Moderator: Tatiana Sorokina, Associate Director, Digital & Advanced Analytics in Oncology, Novartis
Panelists: Aaron Foster, VP, Business Analytics and Insights, Pfizer
Becky Malia, Sr. Director, Medical Advanced Analytics, GSK
Ajit Menon, Senior Director, Commercial Innovation, Janssen
Devesh Verma, Principal, Axtria
4:15 p.m.- 5:00 p.m.Group Discussion/Workshop



Wednesday, April 17, 2019

8:00 a.m. - 8:15 a.m.

Brown Bag Breakfast & Final Day Announcements

8:15 a.m.- 9:00 a.m.

General Session 8: Industrializing Machine Learning in Pharma: Challenges, Use Cases, and ROI
Kaiwen Zhong, Project Lead, Axtria
Ashish Sharma, Principal, Axtria

9:00 a.m.- 9:45 a.m.

General Session 9: Simple Probability Models for Predicting Aggregate or Sparse Data: An Empirical Analysis of Projecting Patient Persistency
Srihari Jaganathan, UCB Inc.
Ka Lok Lee, IQVIA

9:45 a.m. - 10:00 a.m.

Break

10:00 a.m. - 10:45 a.m.

General Session 10: Applications of Machine Learning in Oncology Analytics: Combining Secondary & APLD Advanced Analytics and Primary Analytics
Igor Rudchev, AstraZeneca

10:45 a.m.

Conference Wrap-Up and Prize Giveaways