PMSA 2019 Annual Conference Agenda

Updated March 21, 2019

Sunday, April 14, 2019

1:00 p.m.- 5:00 p.m.Sunday Tutorials
These four-hour sessions offer an in-depth look at a specific topic of interest to the PMSA community.
This event is free to manufacturer attendees. Pre-registration is required; you may select this event during the online registration process.

Conference Tutorial Option 1: Applications for Data Science in the Pharmaceutical Industry
David Wood, Ph.D., Senior Principal, Axtria
Sravan Kumar Bhamidipati, Director, Axtria

Conference Tutorial Option 2: Referral/Patient Sharing Data
NOTE: This event is at capacity.
Fred Trotter, Founder, Careset
6:30 p.m.- 9:00 p.m.Welcome Reception



Monday, April 15, 2019

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Welcome
Jin Tong, PMSA President

8:45 a.m. - 9:45 a.m.

Keynote Presentation: Underscore the Golden Opportunity – The Time is Now for Enterprise Wide Data
Elenee Argentinis, Vice President, Data Strategy and Partnerships, Life Sciences, Optum

9:45 a.m. - 10:15 a.m.

Break and Vendor Fair

10:15 a.m. - 11:00 a.m.

General Session 1: Brand Performance Analyzer, An AI/ML Powered Solution for Identifying Opportunities to Optimize Commercial Performance
Emily Zhao, VP Advanced Analytics, IQVIA
Pankaj Gupta, Senior Principal, Commercial Services, IQVIA

11:00 a.m. - 11:45 a.m.

General Session 2: Local Healthcare Market Analytics: Approach and Case Studies
Nilay Shastri, Sr Field Operations and Analytics Manager, Genentech
Abhishek Panditrao, Associate Principal, ZS Associates
Himanshu Patni, Manager, ZS Associates

11:45 a.m. - 12:45 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review poster presentation details

12:45 p.m.- 1:30 p.m.

General Session 3: Look for the Newbie: Utilizing Real World Data to Develop Leading KPIs to New Biologics Launch
Harpreet Singh, Marketing Analytics Specialist, Takeda Pharmaceuticals
Jiaran Wang, Takeda Pharmaceuticals

1:30 p.m.- 2:15 p.m.

General Session 4: Predicting Therapy Discontinuation Using Bayesian Reasoning
Jean Patrick Tsang, PhD & MBA (INSEAD), President, Bayser
John Mcintosh, Associate Director Marketing Analytics, Actelion (Johnson & Johnson)

2:15 p.m.- 2:45 p.m.Break and Vendor Fair

2:45 p.m.- 3:30 p.m.

General Session 5: Model and Example of Targeting and Segmentation in Care Area Specialty Pharmaceuticals with Calibrated Messaging
Mert Sahin, PhD, Chief Marketing Officer, US/CAN Imaging, GE Healthcare
Ashish Patel, Product Lead and Founder, CareSet Systems

3:30 p.m.- 4:15 p.m.

General Session 6: Drivers of Growth Dynamics in the Oncology Marketplace: An Empirical Analysis of the Commercial Levers that Drive Product Performance
Bernie Manente, Associate Partner, FosterRosenblatt
Jerry Rosenblatt, Managing Partner, FosterRosenblatt

4:15 p.m.- 4:30 p.m.Housekeeping and Announcements

4:30 p.m.- 5:30 p.m.Poster Judging and Reception
Wine and light refreshments served.
Click here to review poster presentation details

5:30 p.m.- 6:00 p.m.Annual Membership Meeting

6:30 p.m.-8:00 p.m.Reception




Tuesday, April 16, 2019

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:45 a.m.

Day 2 Welcome and Lifetime Achievement Award Presentation

8:45 a.m. - 9:45 a.m.

Keynote Presentation: Evolving Analytic Decision Making in a Digital Environment
Aaron Foster, VP, Business Analytics and Insights, Pfizer

9:45 a.m.- 10:00 a.m.

Break and Vendor Fair

10:00 a.m.- 10:45 a.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Automated Detection of Adverse Drug Reactions Using Social Media Text Data Leveraging Natural Language Processing and Machine Learning

Ketan Walia, Senior Associate, Axtria
Rushil Goyal, Associate, Axtria

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Using Artificial Intelligence/Machine Learning for More Insightful Pipeline Marketing Decision-Making

James Bierman, Associate Principal, ZS Associates
Vikas Hegde, Data Science Manager, ZS Associates
PKS Prakash, Data Science Manager, ZS Associates

10:45 a.m. - 11:30 a.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Unlocking Your Brand’s Hidden Potential Through Dynamic Targeting

Sreya Chatterjee, Associate Principal, Analytical Wizards
James Lin, Advisor, Analytical Wizards

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Estimating Exposure to Medicare Part D Mandated Coverage Gap Discount Using a Patient-Based Simulation Model
Patrick Thompson, Director – PECG, BristolMyersSquibb
Chad Waraska, Associate Director- VAP Analytics, BristolMyersSquibb

11:30 a.m. - 1:00 p.m.

Lunch and Vendor Fair/Poster Session
Click here to review poster presentation details

11:45 a.m. - 12:50 p.m.

Women in Analytics Luncheon: The Power of Advice
All conference attendees are welcome, but space is limited. Contact This email address is being protected from spambots. You need JavaScript enabled to view it. to reserve your spot today.

1:00 p.m. - 1:45 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Machine Learning Techniques Deliver Granular Insights to Enable Improved HCP Marketing

Jane Portman, VP, Health Analytics, Merkle
Brian Demitros, VP, Analytics, Merkle

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Evolution and Measurement of Multi-Channel Tactics

Anvita Karara, Associate Director-Digital and Customer Experience, Boehringer Ingelheim
Sumanth Srinivas, Director, Data Strategy and Innovation, Boehringer Ingelheim

1:45 p.m. - 2:30 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Application of Predictive Modeling to Define HCP Potential for Prophylactic Treatment

Tanmay Sharma, Associate Manager, Sales Analytics, Gilead Sciences
Mukesh Masand, Principal, 159 Solutions
Sagar Gulati, Consultant, 159 Solutions

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Evolution of ROI Measurement Aproaches in Digital Era

Tarun Minocha, Director, Digital Analytics & Enablement, United Health Group
Abhinav Gupta, Senior Manager, Digital Analytics & Personalization, United Health Group

2:30 p.m. - 3:15 p.m.

TRACK A: NEXT FRONTIER ADVANCES OF MACHINE LEARNING IN PHARMA
Leveraging Event Pathways to Predict Disease Progression in Contrast to Machine Learning Classification Algorithms
Rajkumar Rajabathar (RB), Engagement Manager, Symphony Health Solutions
Karin Hayes, Principal, Symphony Health
Viswa Balasubramanian, Vice President, Symphony Health

TRACK B: SUPERCHARGE YOUR BRAND: APPLICATIONS OF CONTEMPORARY TECHNIQUES IN BRAND MANAGEMENT
Optimizing Detail Allocation with Causal Uplift Modeling
Cristina DeFilippis, Senior Consultant, Deloitte Consulting
Kevin Coltin, Senior Consultant, Deloitte Consulting

3:15 p.m.- 3:30 p.m.Break and Vendor Fair

3:30 p.m.- 4:15 p.m.

General Session 7: Analytics Applications Across Functions & Career Path for Analytics Professionals Panel Discussion
Moderator: Tatiana Sorokina, Associate Director, Digital & Advanced Analytics in Oncology, Novartis
Panelists: Julia Brodsky, Executive Director, Data Strategy and Services, US Oncology, Novartis
Aaron Foster, VP, Business Analytics and Insights, Pfizer
Becky Malia, Sr. Director, Medical Advanced Analytics, GSK
Devesh Verma, Principal, Axtria
4:15 p.m.- 5:00 p.m.Group Discussion/Workshop



Wednesday, April 17, 2019

8:00 a.m. - 8:15 a.m.

Brown Bag Breakfast & Final Day Announcements

8:15 a.m.- 9:00 a.m.

General Session 8: Industrializing Machine Learning in Pharma: Challenges, Use Cases, and ROI
Kaiwen Zhong, Project Lead, Axtria
Ashish Sharma, Principal, Axtria
Daniel Kinney, Sr. Director, Data and Analytics Platforms, Janssen Pharmaceuticals

9:00 a.m.- 9:45 a.m.

General Session 9: Simple Probability Models for Predicting Aggregate or Sparse Data: An Empirical Analysis of Projecting Patient Persistency
Srihari Jaganathan, UCB Inc.
Ka Lok Lee, IQVIA

9:45 a.m. - 10:00 a.m.

Break

10:00 a.m. - 10:45 a.m.

General Session 10: Applications of Machine Learning in Oncology Analytics: Combining Secondary & APLD Advanced Analytics and Primary Analytics
Igor Rudchev, AstraZeneca

10:45 a.m.

Conference Wrap-Up and Prize Giveaways