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2007 Annual Conference
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| 1:00 p.m.- 5:00 p.m. |
Conference Tutorials Pre-Conference Tutorial: Getting Your Expertise Utilized Bill Brewer, Designed Learning |
6:30 p.m.- 9:30 p.m. | PMSA Reception |
April 30, 2007 | |
8:30 a.m.- 8:45 a.m. | Welcome & Conference Overview Sangeeta Tandon, PMSA |
8:45 a.m. - 10:00 a.m. |
Keynote Speech: uture of the Pharmaceutical Industry: The Quest for Value
Ian Morrison |
10:30 a.m. - 11:45 a.m. |
Panel: Regulatory Changes
Moderator: John Keon, The Marketing Advantage, Inc Panelists: Angela Bakker Lee, ZS Associates Jeff Wojcik, TGaS Advisors Garry O'Grady, Campbell Alliance David Menzies, ASI Business Solutions, Inc |
11:45 a.m.- 12:15 p.m. | PMSA Business Meeting Sangeeta Tandon, PMSA |
12:15 p.m. - 2:45 p.m. |
Lunch & Vendor Fair
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2:45 a.m. - 3:30 p.m. |
Measuring the Impact of Medicare Part D on Chronic Drug Markets
Michel Denarie and Darrel Philpot, IMS |
3:30 p.m. - 4:00 p.m. | Break and Vendor Fair |
4:00 p.m.- 4:45 p.m. |
Forecasting Within the Changing Dynamics of the Pharmaceutical Industry
Arthur Cook, ZS Associates |
| 4:45 p.m. - 5:15 p.m. | Strategic Framework for Defining Optimal Marketing Mix Sanjiv Sharma, Biovail Pharmaceuticals |
5:15 p.m. | Housekeeping Items |
6:30 p.m. | PMSA Special Event/Dinner |
May 1, 2007 | |
8:00 a.m. - 8:45 a.m. | Track A: Forecasting - Forecast Analogs as Predictors of Share for New Products - Still Appropriate in Tomorrow's Rx Landscape?
Eduardo Sabo and F. Aybegum Yavuz, Market Analytics Track B: Promotional Mix - A New Approach to Finding the Optimal Marketing Mix Glenn Sabin, ZS Associates |
8:45 a.m. - 9:30 a.m. | Track A: Forecasting - Application of Diffusion Models to Modeling Launches of New Drugs Michael Svilar and Tigran Markaryan, Accenture Track B: Promotional Mix - The Impact of Consumer eMarketing on Rx Brands Bridget O'Toole, comScore Networks |
9:30 a.m. - 11:00 a.m. | Break and Poster Sessions
Leveraging Managed Care Metrics as a Sales Force Targeting and Resource Allocation Tool Ashish Kathuria, Health Products Research Inc. Beyond Persistency and Compliance - Understanding Attitudinal Drivers to Patient Behavior Anissa Cyhaniuk, Wolters Kluwer and Keith Nowakowski, Abbott Laboratories Using Research on Patients' Beliefs to Inform Messaging and Delivery Channels for Medication Adherence Improvement Leigh Hansen, Thomson Medstat New Metrics for Measuring Call Plan Efficiency David Martin, Michael Allen Company Uncovering Physicians' Adoption and Diffusion Patterns of Newly Launched Products Senthil Murugan and Mark Rose, Dendrite International, Inc. Why Measure Sales Time? Implications for Sales Coverage Effectiveness Barbara Meyers, The Alexander Group, Inc. A Multi-Channel ROI Driven Approach to Determine Optimal Marketing Mix: Findings From Different Markets Nawaz Merchant and Devesh Verma, Ortho-McNeil Janssen Pharmaceuticals marketRx Designing the Optimal Physician Experience Mix: Infusing Sales Management with Relationship Metrics and Insights Jeffrey Zornitsky and Ian McKinnon, TNS Healthcare Measuring The Impact of A Mail Order Rx Benefit on Patient Behavior Jill Tolle and Paul Wilson, IMS Innovative Methods to Forecast Non-Linear Product Life Cycles in the Oncology Market Chris Donald, Health Market Science Determining Treatment Patterns By Integrating Claims and Longitudinal Prescription Data Sources Scott Henderson and Dianne Throop, IMS |
11:00 a.m.- 11:45 a.m. |
Track A: Forecasting - Understanding the Influence of Innovation on the Market Performance of New Pharmaceutical Products?
Therese Glennon and Kris Klein, BASES Track B: Promotional Mix - Shaping the Launch of Evolutionary Pharmaceutical Products - Integrating Best Practices in Business Analysis and Marketing Science Sanjay Rao, CRA International |
11:45 a.m.- 12:30 p.m. |
Track A: Forecasting - Models that Answer Fundamental Business Questions
Jean-Patrick Tsang, Bayser Track B: Promotional Mix - Applying Kernel Methods to Model Promotional Response Paul DuBose, Principled Strategies, Inc. |
May 2, 2007 | |
8:00 a.m. - 8:40 a.m. |
Optimizing Non-Personal Promotion in a Mature Drug
Tom Balzer, Health Market Science |
8:40 a.m. - 9:20 a.m. |
The Aging Blockbuster Phenomenon: Strategies for Rejuvenating Your Mature Brand
Melinda Spaulding, G & S Research, Inc. |
9:20 a.m.- 10:00 a.m. |
Engaging Senior Management in an Analytical and Insight-Driven Partnering Option Decision
Mark Hurwich, marketRx, Inc. George Chressanthis, AstraZeneca Ed McDonnell, Centocor |
10:30 a.m. - 11:10 a.m. |
Using Data Mining to Retarget A Launching Product in an Emerging Market
Daniel Feldman, Norvartis Pharmaceuticals and Wayne Thompson, SAS Health and Life Sciences Organization |
11:10 a.m. - 11:50 a.m. |
The Devil is in the Details: The Pitfalls of Considering Averages and Medians in Drawing Targeting Effectiveness Conclusions
Steve Baumhover & Greg Geddes, Amgen |
11:50 a.m. - 12:10 p.m. |
Wrap Up & Raffle Chung Ma PMSA |
