Sunday, May 18, 2014
|1:00 p.m.- 5:00 p.m.
Note: Separate registration fee required.
Amy Glass, Director of Training & Senior Facilitator, Brody Professional Development
Sarah Nguyen, Manager, Advanced Analytics & Modeling, Deloitte and Amin Torabkhani, Senior Consultant, Deloitte
Monday, May 19, 2014
8:40 a.m. - 9:40 a.m.
How Analytics Teams Should Present in a Board Room Setting
Greg Barrett, Acting President, Daiichi Sankyo
9:40 a.m.- 10:00 a.m.
|Lifetime Achievement Award|
Recipient: Jaswinder (“Jassi”) Chadha, Axtria
10:30 a.m. - 11:10 a.m.
|General Session 1: Proactive Analytics: How to Build Analysis Readiness and Enhance Focus on Comprehensive Insights|
Sandra Forero, ZS Associates
11:10 a.m. - 11:50 a.m.
General Session 2: Big Data: How Can It Create Value and Competitive Advantage for Pharma? |
Thani Jambulingam, Ph. D., Associate Professor, Pharmaceutical and Healthcare Marketing, Saint Joseph’s University
11:50 a.m. - 1:50 p.m.
Download Poster Presentation Abstracts
1:50 p.m.- 2:30 p.m.
|General Session 3: EMR Exploration & P.O.V
Karthikeyan Chidambaram, Genentech, and Ganesh Vedarajan, ZS Associates
2:30 p.m.- 3:10 p.m.
|General Session 4: Seeing the World in Living Color: The Power of Physician Notes
Michael Sanky and Steve Davis, Humedica
|3:10 p.m.- 3:40 p.m.||Break and Vendor Fair|
3:40 p.m.- 4:20 p.m.
|General Session 5: Review of the Publicly & Commercially Available Anonymous Patient-Level Data Sources to Enhance Forecasting|
Igor Rudychev, Pfizer
|4:30 p.m.- 5:00 p.m.||Annual Membership Meeting|
Tuesday, May 20, 2014
8:45 a.m. - 9:45 a.m.
Big Data in Health Care
E. Loren Buhle, Jr. PhD, IBM
9:45 a.m. - 10:15 a.m.
General Session 6: 20 Tweets in 20 Minutes Covering 20 Years in Pharmaceutical Management Sciences
Patrick Brundage, Axtria
10:45 a.m.- 11:25 a.m.
TRACK A: Targeting & Incentive Compensation - Dynamically Targeting Physicians as the Affordable Care Act's Health Insurance Marketplace, or Exchanges, Revolutionize the Industry
John Keon, PhD, Richard DiPalma, and Nicole Laskowski, The Marketing Advantage, Inc.
Jerry Rosenblatt, Ph.D., Foster Rosenblatt and Leo MacDonald, Janssen Pharmaceuticals
11:25 a.m. - 12:05 p.m.
TRACK A: Targeting & Incentive Compensation - Impact of Simplicity vs. Complexity in ICP|
Nicole Ventrone, IMS, Katharine McMullen, IMS and Jeff Moore, Kowa Pharmaceuticals
Sudhakar Mandapati, Strategic Research Insights
2:00 p.m. - 2:40 p.m.
TRACK A: Targeting & Incentive Compensation - IC Design for Effective Alignment with Call Planning
Asheesh Sharma, Axtria Inc.
Justine Trinidad, Nielsen
2:40 p.m. – 3:20 p.m.
TRACK A: Targeting & Incentive Compensation - Results of Using Team Components Within ICP
Ann Kane, IMS; Kirsten Zagarino, IMS; Brad Hardy, Kowa Pharmaceuticals
Chris Casten, Symphony Health
3:35 p.m. – 5:00 p.m.
Panel Discussion: Influencing Skills|
Moderator: George Chressanthis, Ph.D. – Professor of Healthcare Management and Marketing, Director of Center for Healthcare Research and Management at Temple University
Wednesday, May 21, 2014
8:45 a.m.- 9:25 a.m.
General Session 7: Vaccines – The Forgotten CRM Opportunity
Kent Groves and Wei Huang, Merkle Inc.
9:25 a.m.- 10:05 a.m.
General Session 8: Uncovering Influential Customers using Social Network Analysis|
Albert Whangbo, ZS Associates
10:20 a.m. - 11:00 a.m.
|General Session 9: Measuring the Value of Providing Call Plans to the Field Sales Teams|
Peter Koniaris, Daiichi-Sankyo and Chet Baboor, Axtria
11:00 a.m. - 11:40 a.m.
|General Session 10: Physician Life Time Value: A Forward Looking Approach to Physician Targeting|
Abhishek Singh,Mu Sigma and Gellert Toth, Sanofi
Members: Login and click on the links below to download conference Power Point presentations.