2015 Conference Agenda

Updated April 2, 2015

Sunday, April 19, 2015

1:00 p.m.- 5:00 p.m.


TUTORIAL 1:

Conference Tutorials
These day-ahead four-hour sessions offer an in-depth look at a specific topic of interest to the PMSA community.
Note: Separate registration fee required.

Effective Incentive Plan Design and Analytics: Specialty Brands, Impact from Reduced Access and Multi-channel Marketing –Perspectives from Other Industries
Asheesh Sharma, Axtria, Inc.

TUTORIAL 2:

Inferring Institutional Influence of Physician Prescribing – Is it the Doctor, the Institution, or the Payer?
Peter DeWan, PhD, Activate Networks; Greg Gallo, Activate Networks; Brigham Hyde, Ph.D., Decision Resources Group

6:30 p.m.- 9:00 p.m.Welcome Reception



Monday, April 20, 2015
Big Data Analytics

7:00 a.m. - 8:15 a.m.

Breakfast

8:15 a.m. - 8:30 a.m.

Welcome
Cindie Dilley, PMSA President

8:30 a.m. - 9:30 a.m.

Keynote Presentation
The Changing Healthcare Environment

John Castellani, President and Chief Executive Officer, Pharmaceutical Research and Manufacturers of America (PhRMA)

9:30 a.m. - 10:00 a.m.

Break

10:00 a.m. - 10:40 a.m.

General Session 1: Emerging EMR Landscape and Promising Applications, Part 2
Steve Love, ZS Associates and Karthik Chidambaram, Genentech

10:40 a.m. - 11:20 a.m.

General Session 2: Measuring Direct and Indirect Influence of Account Managers
David Wood, Axtria

11:20 a.m. - 1:20 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review the 2015 Poster Presentations

1:20 p.m.- 2:00 p.m.

General Session 3: Prescriber Insights Through Integrated Patient and Prescriber Data
Venkatesh Tanuku, AbbVie and Jeremy Stamer, IMS Health

2:00 p.m.- 2:40 p.m.

General Session 4: Market Assessment in Oncology Using APLD
Sudeep Saha, Axtria and Jennifer Maurer, Celgene Corporation
2:40 p.m.- 3:20 p.m.Break and Vendor Fair

3:20 p.m.- 4:00 p.m.

General Session 5: Filling the Gaps: The Future of Data Integration
Michael Sanky and Lou Brooks, Optum-Humedica
4:00 p.m.- 4:10 p.m.Housekeeping and Announcements

4:10 p.m.- 4:40 p.m.Annual Membership Meeting

5:30 p.m.Social Event
Meet in Lobby and board buses at 5:30 p.m.



Tuesday, April 21, 2015
Emerging Data in the Pharma Landscape

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 9:30 a.m.

General Session 6: Power Skills: How to Communicate for Business Impact
Ian Lewis, Cambiar LLC

9:30 a.m. - 9:50 a.m.

Lifetime Achievement Award

9:50 a.m.- 10:20 a.m.Break and Vendor Fair

10:20 a.m.- 11:00 a.m.

TRACK A: MANAGED MARKET ANALYTICS
Utilizing the New Open Payments Database to Maximize Physician Selection Processes for Targeting and Marketing

Corinne Cole and Richard DiPalma, The Marketing Advantage
TRACK B: ADVANCED DATA ANALYTICS
Prescription Buy-Down Program Effectiveness

Michael Venters, Symphony

11:00 a.m. - 11:40 p.m.

TRACK A: MANAGED MARKET ANALYTICS
ACA Patient Portals– How to Increase Communications, Insights and Maximize your Brand’s Success

Kathy Relias, Radius and Susan Dietterich, Merck
TRACK B: ADVANCED DATA ANALYTICS
How Predictive Data Analytics is Powering the Future of DTC TV Media

Shannon Gallagher and Whitney Kemper, Crossix Solutions

11:40 a.m. - 1:40 p.m.

Lunch and VENDOR FAIR/Poster Session
Click here to review the 2015 Poster Presentations

1:40 p.m. - 2:20 p.m.

TRACK A: MANAGED MARKET ANALYTICS
Incorporating Managed Care Impact into the Commercial Planning Process

Prabhu Devarajan and Howard Deutsch, ZS Associates
TRACK B: ADVANCED DATA ANALYTICS
How Pharmaceutical Companies are Gaining Competitive Advantage Through Lower Medical Claims Data Latency

Abigail Bernardi, Health Market Science and Steven Bloom, Verastem

2:30 p.m. - 3:10 p.m.

General Session 7: Strategic Data Integration in Oncology: 360 Degree Insights that Led to Performance Turn-Around
Inna Glozman, Eisai, Inc. and Thomas Foster, FosterRosenblatt
3:10 p.m.- 3:25 p.m.Break

3:25 p.m.- 4:05 p.m.

General Session 8: Generating Enriched Real-World Oncology Datasets for Research and Real-Time Analytics to Support Commercial Decision-Making
Zach Weinberg and Amy Abernethy, MD PhD, Flatiron Health

4:05 p.m. – 5:00 p.m.

Panel Discussion: Emerging Data Sources
Moderator: Andrew Kress, HealthVerity
Panelists:
  • Adam H.Dublin, WebMD
  • Gabriel Eichler, PatientsLikeMe
  • Steve Schwartz, 23andMe
  • Zach Weinberg, FlatIron

5:00 p.m.- 5:15 p.m.

PMSA Presents... Video Presentation: Call to the Data Industry


Wednesday, April 22, 2015
Back to the Future

7:30 a.m. - 8:30 a.m.

Breakfast

8:30 a.m. - 8:40 a.m.

Final Day Announcements

8:40 a.m.- 9:20 a.m.

General Session 9: Leveraging Multiple Physician Networks to Identify Key Influencers
Igor Rudychev, Pfizer and JP Tsang, Bayser

9:20 a.m.- 10:00 a.m.

General Session 10: Multi-level Regression Modeling with Multi-source Claim Data Approach to Identify Top Prescribers Who Treat Epilepsy Patients
Li Zhou and Ming Liu, IMS Health

10:00 a.m. - 10:20 a.m.

Break

10:20 a.m. - 11:00 a.m.

General Session 11: Measuring Effectiveness of Non-Personal Promotions through Lasso Regression and Cluster Analysis
Jeevan Duggempudi and Greg Szwartz, Deloitte Consulting LLP

11:00 a.m. - 11:40 a.m.

General Session 12: Micro Targeting in Orphan Markets: A Patient Focused Approach and Case Study
Shreyas Murthi, ZS Associates

11:40 a.m. - 12:00 p.m.

Conference Wrap-Up