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Pharmaceutical Management Science Association Symposium

 

Optimizing Promotional Spend

 

January 28 - 29, 2010

The Radisson Warwick Hotel

Philadelphia, PA


Registration by January 12, 2010: $695 (members) and $795 (non-members)
Registration after January 12, 2010: $795 (members) and $895 (non-members)

BONUS!  All registrants to the January symposium will receive a coupon for free registration to a tutorial at our 2010 main conference, a $150 value!

This day and half Symposium will provide hands-on training in promotion response lead by Glenn Sabin.
Glenn Sabin, PhD. is the global leader of ZS Associate's Promotion Optimization practice area, which includes Promotion Response / ROI, Marketing Mix and Tactical Planning.

The goals of the hands-on training workshop are:

 

 

  1. To provide a practical "take-home" experience that the participants can easily apply at their current companies.  Participants will be asked to bring their laptops for this training.
  2. To appeal to participants who have limited experience with ROI analyses, promotion response, and marketing mix models, while remaining equally challenging for more advanced researchers.
  3. To contain in-depth data manipulation or analysis that can be shared or reviewed in a small- or large-group format.
  4. To have recommendations for "best practices" for analyzing and communicating results to upper management in a way that is concise, clear, and actionable.

Participants will gain:

  • Best practices in measuring ROI and promotion response for different promotional channels, and how to communicate the results
  • Insights into increasing response to promotion via different promotional channels to improve ROI
  • Insights into using other data sources in optimizing promotional spend
  • Ideas and challenges with new channels of promotion

 

 
 Please note:  this website has three access levels:  1) what can be seen when you first come to our address, 2) what can be seen when you log in, and 3) what can be seen by paid members only (including our main conference attendees).  ANYONE can register with the site to see much of the content.  Some of the content is restricted to members only.  ALL WHO VISIT SHOULD FEEL FREE TO CREATE A LOGON ID at the "Login" section to the right.
 


Message from the PMSA President

Dear PMSA Members, 
 
Welcome to the NEW PMSA Website, which offers new and improved resources to support your business, manage your research and network with the professional community.

I hope that you were able to join us in San Diego for our 33rd annual main conference.  The program committee did an outstanding job pulling together a conference that was informative and scientific.  Presented papers focused on supporting hypotheses via case studies, with conclusions drawn about new methodologies and best practices.

This year's program included a new awards recognition program.  We'd like to congratulate the following winners:


2009 Exhibitor of the Year:  ASI Business Solutions


2009 Best Poster Presentation:  Impact of Managed Care Data on Customer Segmentation, presented by Sudhakar Mandapati, IMS Health


2009 Best Podium Presentation:  A New Adaptive Uptake Curve Model for the Pharmaceutical Market, presented by Zhen Tang, Amgen, Inc.

In addition to congratulating our winners, we'd also like to recognize and thank all of our presenters and exhibitors.  It's the quality of the content and information you provide that keeps people coming to PMSA's events year after year. 

This year, the board is focusing on increasing communication.  We shared information on several new initiatives during the conference including formation of a Research Consortium Committee, a Certification Program Exploratory Commitee, and a Professional Development Support Committee.  We will be sure to keep you informed about what we're working on.  We also ask that you let us know what you think.

It is our goal to be a premier organization in facilitating training and education within the business analytics area of the pharmaceutical industry, and our success depends on your input.

We look forward to another exciting year!

Warmest Regards,

Katharine McMullen
PMSA President

 

 

 

 

2010 PMSA SPONSORS

This year, PMSA has a number of corporate sponsors, who have made resources available to the organization to support many of the recent association enhancements.  We encourage you to explore their capabilities (and hope you have a chance to visit their booths at the conference) as they have made an added investment in the future of the PMSA.

Our 2010 GOLD SPONSOR is

ASI


which has over 25 years of experience in the delivery of services and solutions to address the unique needs of Pharmaceutical Sales and Marketing organizations.

We also have two 2010 BRONZE SPONSORS:

  • i3 Global
  • SAS Institute Inc.
  • Thomson Reuters

Click here to Download Sponsor Program

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