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Pharmaceutical Management Science Association Symposium
Optimizing Promotional Spend
January 28 - 29, 2010
The Radisson Warwick Hotel
Philadelphia, PA
Registration by January 12, 2010: $695 (members) and $795 (non-members)
Registration after January 12, 2010: $795 (members) and $895 (non-members)
BONUS! All registrants to the January symposium will receive a coupon for free registration to a tutorial at our 2010 main conference, a $150 value!
This day and half Symposium will provide hands-on training in promotion response lead by Glenn Sabin.
Glenn Sabin, PhD. is the global leader of ZS Associate's Promotion Optimization practice area, which includes Promotion Response / ROI, Marketing Mix and Tactical Planning.
The goals of the hands-on training workshop are:
- To provide a practical "take-home" experience that the participants can easily apply at their current companies. Participants will be asked to bring their laptops for this training.
- To appeal to participants who have limited experience with ROI analyses, promotion response, and marketing mix models, while remaining equally challenging for more advanced researchers.
- To contain in-depth data manipulation or analysis that can be shared or reviewed in a small- or large-group format.
- To have recommendations for "best practices" for analyzing and communicating results to upper management in a way that is concise, clear, and actionable.
Participants will gain:
- Best practices in measuring ROI and promotion response for different promotional channels, and how to communicate the results
- Insights into increasing response to promotion via different promotional channels to improve ROI
- Insights into using other data sources in optimizing promotional spend
- Ideas and challenges with new channels of promotion









