"Capitalizing on Advanced Analytics
Patient-Level Data"
January 20-21, 2009
Hyatt Regency
New Brunswick, New Jersey
Pharmaceutical Management Science Association Symposium
Early Bird Registration: $795 before January 5, 2009 $895 thereafter
This two-day Symposium will provide both practical and theoretical insights into utilization of Patient-level data (PLD) - the latest trend enabling better and faster decision-making on marketing, sales operations, portfolio analysis, managed markets, and clinical therapeutic pursuits.
The Symposium will address current and emerging analytic application uses in marketing and sales with hands-on "live" manufacturer case studies, best practices for working with brand marketing, analytics teams and PLD data vendors, and how some of the manufacturer challenges utilizing PLD are being addressed.
AGENDA
JANUARY 20, 2009
| 7:30 - 8:30 a.m. | Breakfast |
| 8:30 - 9:15 a.m. | Keynote: - "Patient-Level Data and Data-Driven Innovations in the Pharma Industry," Chris Wright, ZS Associates, Principal and U.S. Pharmaceutical Practice Lead |
9:15 - 9:45 a.m. | Break |
9:45 a.m. - 12:15 p.m. | ALPD Applications and Overview, Ganesh Vedajaran, Paul Kraus, Albert Whangbo, ZS Associates |
12:15 - 1:00 p.m | Lunch |
1:00 - 2:00 p.m | "Understanding Treatment Patterns Using Open Longitudinal Patient Level Data: A Case Study of Skin Cancer," Arun Battacharyya, Principal, Advanced Analytics, Wolters-Kluwer Health |
2:00 - 2:30 p.m. | Break |
2:30 - 4:30 p.m. | "Understanding Treatment Patterns Using Open Longitudinal Patient Level Data: A Case Study of Skin Cancer (Continued)," Arun Battacharyya, Principal, Advanced Analytics, Wolters-Kluwer Health |
4:30 - 4:45 p.m. | Break |
4:45 - 5:45 p.m. | Adherence and Compliance Panel Discussion, ZS Associates Moderated with SDI/WK/IMS |
5:45 - 7:00 p.m. | Networking Reception |
JANUARY 21, 2009
| 7:30 - 8:30 a.m. | Breakfast |
8:30 - 9:15 a.m. | Barriers of APLD Adoption Panel Discussion, Manufacturer Audience Participants |
9:15 - 9:30a.m. | Break |
9:30 - 11:30 a.m. | "Advanced Analytics Using the Entire Patient Experience," - Physician Segmentation - Greg Ford, Brad Fruchtl, SDI-Verispan |
11:30 a.m. - 12:15 p.m. | Lunch |
12:15 - 1:15 p.m. | "Advanced Analytics Using the Entire Patient Experience," - Full Patient Level Analysis (Continued) - Greg Ford, Brad Fruchtl, SDI-Verispan |
1:15 - 1:45 p.m. | "Exploration of Product Usage by Indication," Michel Denarié, IMS Health |
1:45 - 2:00 p.m. | Break |
2:00 - 4:30 p.m. | "Promotion Response, Resource Optimization, and Targeting Workshop" - Ron Brand, Sudhakar Mandapati, Alex Baranov, IMS Health |
4:30 - 5:00 p.m. | Conference Wrap-Up - Key Take-Aways |
Note: Agenda subject to change.
PRESENTERS
ZS ASSOCIATES
Chris Wright, Managing Principal and U.S. Pharmaceutical Practice
Honors graduate from Northwestern University's J.L.Kellogg Graduate School of Management
B.S. in Accounting from Indiana University
Chris is also a Certified Public Accountant.
Ganesh Vedajaran, Principal
Ph.D. in Mechanical Engineering from University of Illinois, Urbana-Champaign
B.Tech from Indian Institute of Technology, Madras
Paul Kraus, Principal
Masters and Ph.D. in Marketing from theKellogg School of Management at Northwestern University
B.A. in Economics fromYale University
Albert Whangbo, Consultant
M.S. and Ph.D. in Operations Research from Stanford University
B.S. in Civil Engineering from North Carolina State University
WOLTERS KLUWER HEALTH
Arun Bhattacharyya, Principal, Advanced Analytics
Ph.D.
Joe Markman, Senior Market Strategist
Ph.D. Candidate in Health Policy University of the Sciences
M.B.A. LaSalle University
IMS CONSULTING
Ron Brand, Senior Principal, Commercial Effectiveness Practice
Brand has held several positions on the Board of Pharmaceutical Management Science Association (PMSA), including President of PMSA
Ph.D. (all but dissertation) and Masters Degree in Operations Research from Columbia University
B.S. in Mathematics from the Polytechnic Institute of Brooklyn.
Sudhakar Mandapati, Director Statistical Methodology
Masters Degree in Operations Research from Princeton University
Bachelors degree in Mechanical Engineering from IIT Madras, India
Michel Denarié, Center of Excellence Leader , Customer Insights
M.B.A. from the Colgate Darden Graduate School of Business Administration at the University of Virginia
B.S. in Finance from American University in Washington, DC.
Alex Baranov, Principal, Commercial Effectiveness Practice
M.B.A. from Wharton School, University of Pennsylvania
B.S. in Economics from Wharton School, University of Pennsylvania SDI-VERISPAN
Greg Ford, Senior Director, Patient Data Analytics
Ph.D. in Materials Science and Engineering from Northwestern University
B.S.E / B.S. Economics, Materials Science / Management from the University of PennsylvaniaBrad Fruchtl, Director
M.S. in Applied Statistics from Villanova University
B.A. in Mathematics from Shippensburg University____________________________________________
Hotel Reservations
Hyatt Regency
Two Albany St , New Brunswick, NJ 07052
Phone: 732-873-1234Make your hotel reservation by calling the number above. Make sure to mention "PMSA" to receive our special rate.
PMSA Special Rate $179 / night plus tax ____________________________________________________________________________________