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Official Registration Now Available

Optimizing Promotional Spend
January 28-29, 2010
Radisson Warwick
Philadelphia, PA

Pharmaceutical Management Science Association Symposium


$795 Non-members before January 12, 2010, $895 thereafter

$695 Members before January 12, 2010, $795 thereafter

Click here to register on PMSA's website, http://www.pmsa.net/.

This day and half Symposium will provide hands-on training in promotion response lead by Glenn Sabin. Glenn Sabin, PhD. is the global leader of ZS Associate's Promotion Optimization practice area, which includes Promotion Response / ROI, Marketing Mix and Tactical Planning.

The goals of the hands-on training workshop are:
  • To provide a practical "take-home" experience that the participants can easily apply at their current companies. Participants will be asked to bring their laptops for this training.
  • To appeal to participants who have limited experience with ROI analyses, promotion response, and marketing mix models, while remaining equally challenging for more advanced researchers.
  • To contain in-depth data manipulation or analysis that can be shared or reviewed in a small- or large-group format.
  • To have recommendations for "best practices" for analyzing and communicating results to upper management in a way that is concise, clear, and actionable.

JANUARY 28, 2010

8:00 - 9:00 a.m. Breakfast
9:00 - 9:45 a.m. Keynote: - Ray Wolson, Director of Quantitative Commercial Insights, AstraZeneca Pharmaceuticals LP
9:45 - 10:00 a.m. Break
10:00 - 10:45 a.m. Planning for Successful Program Evaluation - Michael Schiff, Partners in Loyalty Marketing Inc. with Mark Tamke, PriCara, a unit of Ortho-McNeil-Janssen Pharmaceuticals, Inc.
10:45 - 11:00 a.m. Break
11:00 a.m. - 12:00 p.m. Promotion Optimization Training, Current Industry Practices - Glenn Sabin, PhD. Glenn Sabin is a Principal with ZS Associates in Princeton, NJ.He is the global leader of ZS Associates' Promotion Optimization practice area.
12:00 - 1:00 p.m Lunch
1:00 - 5:00 p.m Promotion Optimization Training, Calculating the ROI and Optimal Budget.  Best Practices with Q&A - Glenn Sabin, PhD. Glenn Sabin is a Principal with ZS Associates in Princeton, NJ.He is the global leader of ZS Associates' Promotion Optimization practice area.
5:30 - 6:30 p.m. Networking Reception

JANUARY 29, 2010

8:00 - 9:00 a.m. Breakfast
9:00 - 10:00 a.m. "Digital Readiness" in Physician Targeting and Segmentation - Robert Gabruk, VP at marketRx. Tom Jirele, Director at marketRx.
10:00 - 10:15a.m. Break
10:00 - 11:00 a.m. Marketing Operations - Creating Actionable Analytics to Help Brand Teams "Do More with Less"
11:00 a.m. - 12:00 p.m. Ask the Experts and wrap up

Note: Agenda subject to change.

PRESENTERS

Ray Wolson
Director of Quantitative Commercial Insights
AstraZeneca Pharmaceuticals LP

Glenn Sabin, PhD.
Principal with ZS Associates

Mark Tamke
PriCara, a unit of Ortho-McNeil-Janssen Pharmaceuticals, Inc.

Michael Schiff
Partners in Loyalty Marketing Inc.

Ganesh Vedarajan
ZS Associates

Adam Hadjinian
ZS Associates

David Wood, Ph.D.
Domain Lead for Analytics
marketRx - Professional Services Division

Robert Gabruk 
Vice President 
marketRx

Tom Jirele 
Director
marketRx

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Hotel Reservations

Radisson Warwick

220 South 17th Street, Philadelphia, PA 19103

Phone: (215) 735-6000

Make your hotel reservation by calling the number above.
Make sure to mention "PMSA" to receive our special rate.

PMSA Special Rate $149 / night plus tax

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REGISTRATION


To register click here


Symposium Tuition:

$695 Members before January 12, 2010, $795 thereafter

$795 Non-members before January 12, 2010, $895 thereafter

Questions: Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 800-958-8875