| PMSA's 2010 Conference Agenda | ||
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Time |
Topic |
Speaker |
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1:00-5:00 pm |
Pre-Conference Tutorial: Promotion Response-Driven Resource Allocation |
Kevin Kirby, Vice President, Michael Allen Company |
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1:00-5:00 pm |
Pre-Conference Tutorial: Predictive Modeling to Address Data Gaps in Physician Targeting |
Craig Nestel, Business Solutions Manager, |
May 3 |
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Time |
Title |
Speaker |
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8:00-8:15 |
President Welcome |
Katharine McMullen |
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8:15-9:30 |
Keynote Address: Competing on Analytics in Pharmaceutical Firms |
Thomas H. Davenport, President’s Distinguished Professor of IT and Management, Babson College |
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9:30-10:15 |
Vladimir Velednitsky, Director, Pfizer |
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10:15-10:45 |
Break |
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10:45-11:30 |
Patrick Brundage, Vice President, Enterprise Analytics Practice, Cognizant |
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11:30-12:15 |
Preparing Today for a Future Focused on Customer Value Creation |
Angela Bakker Lee, Principal, ZS Associates |
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12:15-2:45 |
Lunch and Vendor Fair |
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2:45-3:30 |
Raj Dave, President, PharmARC Inc. |
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3:30-4:00 |
Break and Vendor Fair |
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4:00-4:30 |
PMSA Annual Meeting |
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4:30-5:15 |
A New Paradigm for Forecasting the Sales of New Pharmaceutical Products |
Ken Sobel |
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5:15 - 5:30 |
Final Remarks |
Katharine McMullen |
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6:15 - 10:00 |
PMSA Special Event |
The Jepson and Telfair Museums and a famous Savannah Square will provide you with a “Taste of Savannah”. |
May 4 |
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Time |
Title |
Speaker |
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Track 1 Commercial Models |
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8:00-8:45 |
Group Practice/Account-Based Selling Model |
Eric Talbot, Sr. Director, Strategic Consulting, David Bendall, Sr. Director, Strategic Consulting, AdvantageMS |
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8:45-9:30 |
Towards the Development of a Multi-Channel Marketing and Analytics Strategy |
Richard Greenburg, VP & Managing Director – Commercial Analytics, inVentive Health |
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9:30-11:00 |
Poster Sessions and Vendor Fair |
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11:00 – 11:45 |
A New Targeting Model for Hospitals Using Risk Adjustment and Severity of Illness |
Brian Griffin, Director, Thomson Reuters |
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11:45 – 12:30 |
Challenges with Modeling a Specialty Launch in Multiple Settings |
Ozgur Ozkan, Director of Modeling, Health Market Science |
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Track 2 Promotion Mix |
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8:00-8:45 |
Industry Standards and Best Practices for Measurement of Digital Marketing Programs |
Donna Wray, Executive Director and John Kain, Vice President, TgaS Advisors |
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8:45-9:30 |
Patrick Burns, President, Principled Strategies and Michael DeMartin, Director Sample Administration and Compliance, sanofi-aventis |
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9:30-11:15 |
Poster Sessions and Vendor Fair |
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11:15 – 12:00 |
Patrick Homer, Life Science Sales and Marketing Practice Principal, SAS Institute |
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11:45 – 12:30 |
Impact of Formulary Change & Plan-Plan Spillover on Individual Physician Promotional Response |
Igor Rudychev, Vice President of Operations, Bayser |
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12:30– 3:00 |
Research Consortium and Certification in Pharmaceutical Management Science Committee Meetings |
(advance sign-up is required) |
May 5 |
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Time |
Title |
Speaker |
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8:00-9:15 |
Jeanne Scott, Health-Politics.com |
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9:15-10:00 |
Developing a Managed Care Knowledge Base to Improve Marketing and Sales Effectiveness |
Steve Mermey, Senior Partner and Kevin Kirby, Vice President, Michael Allen Company |
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10:00-10:15 |
Break |
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10:15-11:00 |
Health Reform: What do we make of all of this? |
Valerie Barton, Vice President, Avalere Health |
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11:00-11:45 |
A Macroeconomic Impact Analysis – Are Pharmaceuticals Immune from Recession? |
Irina Popova, Consulting Associate and David Martin, Senior Partner, Michael Allen Company |
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11:45-12:30 |
Drawings and Wrap Up |
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