PMSA European Summit

October 3 - 4, 2017
Basel, Switzerland

The Pharmaceutical Management Science Association is excited to announce that it will be holding the first PMSA European Summit, Tuesday, October 3 - Wednesday, October 4, 2017, in beautiful Basel, Switzerland, at the Swissotel!

Two Ways to Save!

Refer a Friend in Europe and Save in 2018
Be sure to let your colleagues in Europe know about the European Summit. If one of your European referrals registers for the Summit, PMSA will give you a $400 discount on your 2018 Annual Conference registration.* Send your referrals' names to This email address is being protected from spambots. You need JavaScript enabled to view it., and once they have registered, you will receive a coupon code good for next year!

Register Two Attendees and Receive a 50% Discount!
When you register, receive a second attendee registration from the same company for half price! After your first registration, you will receive a coupon code for half-off a second attendee from the same company.

* European attendees must register at full price to be valid for the discount.

Who We Are

Since 1977, PMSA has served the pharma data analytics community in the United States. Each year, PMSA holds educational events featuring cutting edge trends in pharma analytics. The PMSA Annual Conference, and it’s annual Winter Symposium, are attended by pharma manufacturer and vendor representatives and feature engaging speakers and subject experts.

Check out our new video presenting an overview of the association, and the advantages of attending PMSA conferences.

Why Europe?

As the thought leaders in pharmaceutical management science, PMSA is in a unique position to facilitate the sharing of ideas with our peers in Europe, the second largest commercial market in the world. Their knowledge, techniques and experiences are also an invaluable resource.  

Target Audience

Pharma analytics community members based in Europe, and United States representatives interested in sharing information with their European counterparts.


Day 1 will focus on EU Data Sources, Analytical Applications, and Data Privacy Requirements. Day 2 will feature sessions on Multi-Channel Marketing as well as Market Access & Pricing.


Tuesday, October 3

7:00 am - 8:00 am Breakfast

8:00 am - 8:30 am Welcome from PMSA

8:30 am - 9:30 am Keynote Presentation
Christy Gaughan, Head of Customer and Market Insights, Roche France
9:30 am - 10:15 am Emerging Trends in the European Data Landscape
Jean Patrick Tsang, PhD, MBA (INSEAD), President of Bayser Consulting
10:15 am - 10:30 am Break

10:30 am - 11:15 pm Developing an Information Strategy in Oncology
Michael Howes, Principal, ZS Associates
Erik Svenson, Principal, ZS Associates
11:15 am - 12:00 pm How to Leverage Lateral Thinking in Multi-Channel Marketing to Influence Physician Behavior
Manmit Shrimali, Founder, Dextro Analytics
Ajith Govind, Founder, Dextro Analytics
12:00 pm - 1:15 pm Lunch

1:15 pm - 2:45 pm Analytics & Innovation Management - A Customer Panel Discussion
Arvindh Balakrishnan, Vice President of Sales & Marketing, Axtria
2:45 pm - 3:15 pm Break

3:15 pm - 4:00 pm Merging Social Data with Structured Data for Advanced Analytical Applications
Suhash Bhavsar, Business Consulting Manager, ZS Associates
4:00 pm - 4:45 pm Maximize the Potential of Integrated Healthcare Datasets Without Breaching Privacy Laws
Tom Haskell, Global Head of Data Analytics, Kantar Health
Dr. Jessica Santos, Global Compliance Director, Kantar Health
4:45 pm - 5:00 pm Announcements

6:00 pm - 9:00 pm Poster Session & Reception

Wednesday, October 4

7:00 am - 8:00 am Breakfast

8:00 am - 10:00 am Multichannel Marketing in the European Environment: Analytical Best Practices and Evolution
David Wood, Senior Principal, Axtria, Inc.
Devesh Verma, Ph.D., Principal, Axtria

10:00 am - 10:15 am Break

10:15 am - 11:00 am Making the Best with What You Have: Overcoming Data Limitations and Accessibility to Inform Commercial Decisions
Prasanna Sridharan, Partner, 159 Solutions
Sepp Saljoughi, Principal, 159 Solutions
11:00 am - 11:45 am An Advanced Analytics Approach to Resource Allocation Optimization & MCM Analytics for an Emerging Market
Peter Ingraham, COE, Senior Director Global Analytics, Sanofi
Sreya Chattopadhyay, Associate Principal, Analytical Wizards
11:45 am - 12:30 pm Digital Analytics and Reporting Journey
Iain Fratter, Principal, ZS
12:30 pm - 1:45 pm Lunch

1:45 pm - 2:30 pm Pharmaceutical Launch Sequence Optimization: Navigating International Reference Pricing to Reduce Global Price Erosion
Patrick Homer, SAS
2:30 pm - 3:15 pm Combining Data with Insights and Modelling: How to Forecast the Sales of Oncology Emerging Therapies
Andrew Merron, Executive Director, Oncology, Decision Resources Group
3:15 pm - 3:45 pm Break

3:45 pm - 4:30 pm Dynamic Pricing: Establishing Winning Pricing Strategies in Markets Where Biosimilars are Entering Based on Dynamic Difference Approaches, Delphi Panels, and Decision Trees
Christopher Teale, Senior Vice President, GfK
4:30 pm - 4:45 pm Wrap Up