PMSA 2018 Winter Symposium



The Pharmaceutical Management Science Association will be holding it's 2018 Winter Symposium on Multi-Channel Marketing, January 18 - 19, 2018, at Caesars Palace in Las Vegas, Nevada.

What is the future of multi-channel marketing? Traditionally, multi-channel marketing has included a combination of communication channels, including direct mail, television, online media, and social media. The vast amount of available data, including real-time information, must be properly filtered in order to drill down to the right customer, at the right time.

Early-bird registration rates end December 21!

Click here to register at the early-bird registration rate and save!


Registration Fees

Members: $1299
(early rate, ends December 21)
  Non-Members: $1499
(early rate, ends December 21)


Cancellation Fee: Refunds for cancellations prior to January 4, 2018 will be processed less a $50.00 cancellation fee. Cancellations received between January 4 and January 12, 2018 will receive a 50% refund. PMSA regrets that refunds will not be granted after January 12, 2018 or for no-show registrations.







Hotel Information



Caesars Palace
3570 Las Vegas Boulevard South
Las Vegas, NV 89109

Hotel reservations are now open! The PMSA room rate is $155 per night (plus $35 resort fee and 13.38% tax per night).
> Click here to make your reservation under the PMSA group rate.

Reigning at the heart of the Las Vegas Strip for over 40 years, Caesars Palace is an architectural marvel. Caesars Palace recaptures the glory of Greece and the grandeur of Rome in an 85‑acre destination resort that sets the stage for an unparalleled experience of breathtaking opulence combined with impeccable service and every contemporary luxury imaginable. 


Agenda

Thursday, January 18

7:00 am - 8:00 am Breakfast

8:00 am - 9:30 am Workshop: Multi-Channel Marketing, Attribution and Customer Engagement: The Role of Traditional, Machine Learning and AI Approaches
P.K. Kannan, Professor, University of Maryland, Robert H. Smith School of Business
9:30 am - 9:45 am Break

9:45 am - 11:15 am Workshop: Multi-Channel Marketing, Attribution and Customer Engagement: Role of Traditional, Machine Learning and AI Approaches, continued
P.K. Kannan, Professor, University of Maryland, Robert H. Smith School of Business

11:15 am - 12:15 pm Optimizing Frequency, Sequencing and Messaging for Emails in a Portfolio of Products and Non-Personal Tactics
Bret Baker, Associate Director of Analytics, Merkle
Kent Groves, PhD, Vice President, Strategy, Health, Merkle
12:15 pm - 1:30 pm Lunch

1:30 pm - 2:30 pm Enabling Capabilities in Marketing: From Personal to Non-Personal, and Beyond!
Zubin Dowlaty, Head of Analytics Innovation & Development, Mu Sigma
Ankit Chandra, Sr. Engagement Manager, Mu Sigma
2:30 pm - 3:30 pm Next Best Action - Maximize the Value of HCPs with Dynamic Promotion
Gellert Toth, Senior Director Advanced Analytics, Sanofi
3:30 pm - 3:45 pm Break

3:45 pm - 5:00 pm Panel Discussion
5:30 pm - 6:30 pm Reception


Friday, January 19

7:00 am - 8:00 am Breakfast

8:00 am - 9:30 am Workshop: Multi-Channel Marketing and Next Generation Engagement
Devesh Verma, Principal, Axtria, Inc.
Edward Magidenko, Associate Director, Axtria, Inc.
9:30 am - 9:45 am Break

9:45 am - 10:45 am Workshop: Multi-Channel Marketing and Next Generation Engagement, continued
Devesh Verma, Principal, Axtria, Inc.
Edward Magidenko, Associate Director, Axtria, Inc.

10:45 am - 11:45 am A Full Funnel Measurement Framework To Improve Digital Marketing ROI
Kanishka Chatterjee, Assistant Vice President, Genpact
11:45 am - 12:45 pm Lunch

12:45 pm - 1:45 pm Multi-Channel Engagement Optimization
John Lin, Senior Vice President, Analytic Sciences, Epsilon Health
Eleanor Tipa, Vice President, Analytic Sciences, Epsilon Health
1:45 pm - 2:00 pm Break

2:00 pm - 3:00 pm How to Identify and Work Around Data Distortions
JP Tsang, PhD & MBA (INSEAD), President, Bayser Consulting
3:00 pm Wrap Up