Upcoming Webinars

The goal of the PMSA Virtual University is to establish a venue for discussion & collaboration on best practices in analytics, marketing and sales operations.

Members & Account Holders: Click here to access the archived presentations from past webinar sessions.

Non-Members: Please create a free account to access the Virtual University resources.
Series 9: Exploring The Patient as a Person
Winter 2018

The patient centricity sphere is expanding. Today, patients are not only patients, but also health consumers, and life sciences companies must start to realize that understanding this group goes well beyond what their prescriptions or medical charts say about them. They must understand all sides of the patient as an individual human consumer - in fact, it isn’t about understanding the patient, but understanding the person who happens to be living with one or more conditions. The better life sciences companies understand this premise, the more successful they will be and the more they will contribute to the health of their primary clients.

This webinar series will focus on numerous aspects of “understanding the patient as a person and as a health consumer,” from examining their ecosystem to the options for patient-level data and the value of integrating data, to ensuring that your focus keeps the individual’s privacy in mind.

Click here to access webinar recordings of previous sessions in this series
Session 3: Integrating Real-World Data - How to Assess the Value
Wednesday, February 21, 2018   |   12:00 PM ET
Presenter: Tom Haskell, Global Head of Data Analytics, Kantar Health

The previous webinar focused on the strengths and weaknesses of each type of patient-level data. As you learned, while there are many strengths in each type, there are also gaps. Many of these gaps can hinder answering your complete research question. So how can you use real-world data and not compromise your research? The answer is in integration, bringing these datasets together.

This webinar will examine different methods for integrating RWD so that you can answer your patient-centric research objective. As part of this integration, the webinar will also examine how integrating other types of datasets with traditional RWD can offer unique insights in ways that could never be done before. Specific user cases and research questions will be examined to help illustrate RWD integration.

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Session 4: Protecting Privacy in the Age of Patient Centricity
Wednesday, March 7, 2018   |   12:00 PM ET
Presenter: Dr. Jessica Santos, Global Compliance and Quality Director, Kantar Health

The healthcare industry’s focus on patient centricity has meant that healthcare researchers working on behalf of the industry are looking for patient insights through a variety of channels – from healthcare providers, from the patients themselves and from biometric data, to name just a few. However, researchers face many challenges in protecting individual privacy: the copious amount of data being collected; the difficulty in keeping patient data absolutely anonymous at all times; the possibility of discovering patient information that the patients themselves are unaware of, such as from genomic sequencing; and the industry as a whole working on innovations that will change diagnosis, treatment and resource allocation that will be a potential minefield for privacy regulations.

This webinar will focus on helping you understand the tricky privacy landscape and examine how the landscape differs in different countries. It will also provide you practical advice on how to avoid pitfalls as you delve more into patient-centric research.

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Presenter Bios

Tom Haskell

Tom Haskell is the Global Head of Data Analytics for Kantar Health. In this role, he engineers Kantar Health’s data solutions, combining our industry-leading primary data collection infrastructure with current and emerging secondary data sources to provide unique offerings to our customers. Tom has a deep background in providing innovative solutions to complex issues in the healthcare market. Previously, he worked for over 8 years at IMS Health, leading the development of leading-edge cohort creation, analytics, and visualization tools for real-world data. Previous to his 15+ years in the healthcare industry, he was one of the founders and lead architect of www.maquest.com, the first major online site to offer mapping and driving directions to the public. Tom is also a renowned speaker on Big Data and Healthcare. Industry conferences where he has spoken on the subject include ISPOR, PMSA, PBIRG, ARF (Patient Journey), and ExL (Patient Experience). Tom is a graduate of Harvard University, with a concentration in Applied Mathematics and Computer Science.

Jeanette Hodgson

The magic of great qualitative research still exerts its power to excite and engage Jeanette. Figuring out what makes people tick, uncovering illusive insights and making meaning from them for brand strategy is at the heart of what Jeanette has done for 25 years. She has experience of global, strategic market research and brand consultancy, mostly from a healthcare perspective but also from a consumer environment so has a good understanding of marketing strategy. She has business leadership experience and is a trained Master NLP practitioner, and a specialist qualitative researcher. She is the Global Head of Qualitative Strategy at Kantar Health with the remit of consolidating, developing and promoting the qualitative expertise within Kantar Health.

Dr. Jessica Santos

Dr. Jessica Santos is the Global Compliance and Quality Director at Kantar Health. She is responsible for maintaining, anticipating and coordinating all activities with regard to compliance laws/regulations, industry guidelines, pharamcovigilance and client contracts, defining and driving the execution of Kantar Health’s Quality Strategy – our approach to measuring and improving our quality efforts.

Dr. Santos is an experienced statistician, analyst, methodologist and market research scientist. She gained her reputation through her publications and professional committee work in the industry. She is a frequent speaker and contributor in major conferences and has a Ph.D. in Marketing, an MRS fellowship and Chartered Marketer status.

Dr. Santos is a member of UK Research Ethics Committee, EphMRA, BHBIA and PMRG Government Affairs Committee, reviewer and co-chair of ISPOR, and MRS Professional Development Advisory Board and Examiner.