PMSA European Summit



October 3 - 4, 2017
Basel, Switzerland
Swissotel

The Pharmaceutical Management Science Association is excited to announce that it will be holding the first PMSA European Summit, Tuesday, October 3 - Wednesday, October 4, 2017, in beautiful Basel, Switzerland, at the Swissotel!

Who We Are

Since 1977, PMSA has served the pharma data analytics community in the United States. Each year, PMSA holds educational events featuring cutting edge trends in pharma analytics. The PMSA Annual Conference, and it’s annual Winter Symposium, are attended by pharma manufacturer and vendor representatives and feature engaging speakers and subject experts.

Why Europe?

As the thought leaders in pharmaceutical management science, PMSA is in a unique position to facilitate the sharing of ideas with our peers in Europe, the second largest commercial market in the world. Their knowledge, techniques and experiences are also an invaluable resource.  

Target Audience

Pharma analytics community members based in Europe, and United States representatives interested in sharing information with their European counterparts.

Topics

Day 1 will focus on EU Data Sources, Analytical Applications, and Data Privacy Requirements. Day 2 will feature sessions on Multi-Channel Marketing as well as Market Access & Pricing.



Agenda


Tuesday, October 3

7:00 am - 8:00 am Breakfast

8:00 am - 8:30 am Welcome from PMSA

8:30 am - 10:30 am To Be Determined
10:30 am - 10:45 am Break

10:45 am - 11:30 am Emerging Trends in the European Data Landscape
Jean Patrick Tsang, PhD, MBA (INSEAD), President of Bayser Consulting
11:30 am - 12:15 pm Developing an Information Strategy in Oncology
Michael Howes, Principal, ZS Associates
Erik Svenson, Principal, ZS Associates
12:15 pm - 1:30 pm Lunch

1:30 pm - 3:00 pm Analytics & Innovation Management - A Customer Panel Discussion
Arvindh Balakrishnan, Vice President of Sales & Marketing, Axtria
3:00 pm - 3:30 pm Break

3:30 pm - 4:15 pm Merging Social Data with Structured Data for Advanced Analytical Applications
Danielle Ralic, Manager, ZS Associates
4:15 pm - 5:00 pm Maximize the Potential of Integrated Healthcare Datasets Without Breaching Privacy Laws
Tom Haskell, Global Head of Data Analytics, Kantar Health
Dr. Jessica Santos, Global Compliance Director, Kantar Health
5:00 pm - 5:15 pm Announcements

6:00 pm - 9:00 pm Reception


Wednesday, October 4

7:00 am - 8:00 am Breakfast

8:00 am - 10:00 am Multi-Channel Marketing:
Estimating the Impact of Aggregation Bias on Promotion Response Modeling with Brick-Level Data
David Wood, Senior Principal, Axtria, Inc.

Global Commercial Excellence - A Benchmarking Study
Andrew Keleher, Senior Director, Axtria
Shikha Singhal, Senior Director, Axtria

10:00 am - 10:15 am Break

10:15 am - 11:00 am Personalized Marketing & Predictive Modeling in the EU: Case Studies of Five EU Countries
Igor Rudychev, Global Samples Operations Lead, Pfizer
11:00 am - 11:45 am An Advanced Analytics Approach to Resource Allocation Optimization & MCM Analytics for an Emerging Market
Peter Ingraham, COE, Senior Director Global Analytics, Sanofi
Ram Sharma, Managing Principal, Analytical Wizards
11:45 am - 12:30 pm Digital Analytics and Reporting Journey
Asif Pesnani, Manager, ZS Associates
12:30 pm - 1:45 pm Lunch

1:45 pm - 2:30 pm Pharmaceutical Launch Sequence Optimization: Navigating International Reference Pricing to Reduce Global Price Erosion
TBD
2:30 pm - 3:00 pm Break

3:00 pm - 3:45 pm To Be Determined
3:45 pm - 4:30 pm Dynamic Pricing: Establishing Winning Pricing Strategies in Markets Where Biosimilars are Entering Based on Dynamic Difference Approaches, Delphi Panels, and Decision Trees
Christopher Teale, Senior Vice President, GfK
4:30 pm - 4:45 pm Wrap Up