Senior Manager, Marketing Analytics

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Posted On:
Closing On:
Friday, 27th October 2017
Wednesday, 27th December 2017
Job Type:
Pharma Manufacturer

Job Description:

Untitled Document The Senior Marketing Analytics Manager interfaces with Marketing and Sales Operations for the purpose of determining appropriate analyses of internal and external data that provide stakeholders with a deep understanding of:
Market Performance
Marketing Effectiveness
Promotional Targeting
Market Landscapes
The Senior Marketing Analytics Manager is responsible for all of the brands in a therapeutic area. He/she assures the quality and actionability of brand analytics, and offers strategic business insights both at the brand and category level. The Senior Marketing Analytics Manager also drives the Brand Analytics function by developing internal capabilities (i.e., data development, analytical tools and BI automation), and external vendor knowledge and engagement.

Essential Functions

Guides the process to monitor market performance of Lundbeck brands:
Develops comprehensive business reports to satisfy information needs of key stakeholders (e.g., Brand tracking, LOE Tracking, etc.).
Develops self-service web based tools, in concert with Business Operations & Technology, to deliver high level views of performance to internal stakeholders.
Monitors and evaluates sources of change in historical trends.
Leads periodic business reviews to convey market performance to key stakeholders.

Guides the development of syndicated data-based metrics to measure promotional effectiveness
Translates KPIs into measurable analysis of internal and external data.
Develops methods to evaluate SG&A Effectiveness.
Program ROI, Program Metrics, Marketing Mix Modeling, etc.
Leads the process to translate customer segmentation into promotional planning.
Targeting, message flow, promotional sequencing, etc.
Recommends appropriate data and analysis to evaluate promotional effectiveness; examples include:
Speaker programs - Analysis of digital campaigns
Leads periodic meetings with key Marketing and Sales executives to review marketing program effectiveness, segment performance and personal promotion metrics.

Leads the development of Patient and HCP landscape overviews.
Guides HCTM work, patient flow models, therapeutic category landscapes, etc.
Periodically reviews current category knowledge, patient behavior and HCP prescribing habits with key stakeholders.
Develops ad-hoc analyses to answer questions about the marketing environment and competitors.

Identifies innovative and industry leading methodologies to examine marketing and promotion effectiveness.
Works in concert with cross-functional partners to define data warehouse and business reporting (including automated platforms) requirements.
Evaluates and identifies new analytical tools, i.e., statistical, data exploratory, etc.
Manages and develops external vendors.
Assures an appropriate level of knowledge of Lundbeck business and brands.
Leads on-site contractors in terms of their knowledge of Lundbeck brands and engagement with the business.
Assures that Brand Analytics is recognized as a center of excellence by establishing strong cross-functional communication and level of involvement.

Ensures an inclusive process that brings key stakeholders into the design, implementation and analysis of secondary data.
Ensures integration of secondary data insights with primary market research insights to inform business decisions.
Helps internal stakeholders to understand reports and analytic end points.
Leads on-going business review meetings to evaluate brand performance.
Reports results of brand performance to Lundbeck corporate on a periodic and ongoing basis.

Develops strong team-based relationships with internal partners.
Provides superior client service to internal stakeholders, while ensuring complete objectivity and superior standards of reporting.
Develops strong cross-functional relationships and secures cooperation and support in analytical work.
Anticipates and proactively recommends analytics based on intimate understanding of internal clients’ business.
Develops intimate understanding of the business and relevant brands, including financials, positioning, marketing programs, distribution, and customers.
Provides challenge to Marketing decisions, by utilizing existing fact base or developing new data to specifically address significant business issues.

Accredited Bachelor’s degree in an analytically-related area, or equivalent.
7+ years Pharmaceutical/biotech analytics experience, with 5+ years in commercial analytics role.
Demonstrated expertise in designing commercial analytical methods.
Advanced ability with Excel, SAS, R, or other platforms for data development and statistical analysis.
Complete knowledge and experience working with pharmaceutical data of all types:
APDL data - Symphony - IMS
Current or prior direct management experience (at least one subordinate).
Ability to move from analytics to business implications, and make strong presentations of research data.
Strong quantitative skills.
Ability to solve complex problems by organizing project activity around business problems.
Demonstrated ability to form or operate in cross-functional teams.
Ability to think strategically.
Strong business acumen

Preferred Education, Experience And Skills
Accredited Master’s degree in analytically-related area or M.B.A.
Statistical training or statistical expertise

Willingness/Ability to travel up to 5% domestically.

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Preferred Skills:

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