Novartis Services

Associate Director: Advanced Analytics (Pharma Brands)

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Posted On:
Closing On:
Thursday, 4th January 2018
Sunday, 4th March 2018
Job Type:
Pharma Manufacturer
Duration:
Travel:

Job Description:

Job Description

Building advanced analytics capabilities and facilitating data driven decision making is a major priority for Novartis US Pharma division team. Advanced analytics includes areas such as promotional mix & response modeling, predictive modeling, behavioral segmentation, and digital multi-channel analytics. This role contributes towards defining the resource allocation and optimization strategy for various Brands in therapeutic areas of Heart Failure, Psoriasis, Opthamalogy and Neuroscience by providing analytical support in the promotional measurement, experimental design, data mining, and response modeling using large internal and external datasets.

This job will work closely with the Brand & Digital teams within Novartis US Pharma Business units to develop new techniques and standardization across the analytics organization. To spearhead analytics, this position will be hands on with data analytics as well as work closely with the offshore teams to pull through various deliverables

Major Accountabilities
  • Identify novel application areas for predictive analytics in the areas of physician targeting, patient identification or others. Drive the data collection, model development and testing. Package the final results in visually impactful manner using either powerpoint slides of infographics
  • Drive the promotion evaluation, ROI analysis, resource allocation, optimization, and ad hoc statistical analyses. Work with off-shore team to support modeling as per Brand requirement; manage multiple projects in parallel to maximize utilization and impact of offshore team
  • Engage with Brand teams to drive the creation of segmentation using behavioral and/or attitudinal data. Identify and evaluate emerging techniques and undertake exploratory research to improve statistical modeling process and identify new areas of advanced analytical application to generate insights to help decision making. Committed to continuous improvement of analytic capabilities by keeping Brand team needs in mind. Analyzes, interprets and translates data into actionable insights to drive decision making
  • Solve Multi-channel analytics related questions and seek to develop a perspective from incremental Rx lift and ROI perspective. Sample questions include: How to measure the impact of channels such as EHRs, Direct Mail, Email, Social Media, etc. Understand various promotional channels including functional understanding of emerging channels such as Digital, Point of care, Social media from measurement perspective. Perform design of experiments and advanced statistical analyses to learn the success of marketing efforts. Regularly work with various data sources to ensure marketing effectiveness and answer critical business questions through advanced statistical techniques. Be externally focused in leveraging ideas from other industries or pharma companies where required.
  • Challenge the status quo, and bring outside pharma insights. Challenge external vendors and internal Novartis teams to think differently, and leap frog others in the pharma industry – e.g., around when and how to use different channels, how to measure success, how to make trade off decisions. Constant learning of new marketing techniques and knowledge of 3rd party data providers to inform discussions with brand marketers and channel partners is important.
  • Train and mentor teams on analytics by providing hands on guidance on how to measure, what good looks like, what not to measure, how to set up experiments etc. Create standardized processes, templates etc for further rollout to the organization. Collaborate and drive analytics by utilizing dedicated 9 member offshore team while managing stakeholder expectations on analytics delivery and timing.
  • Collaborate cross-functionally in a matrix organization that consists of Digital team, Brand Teams, Brand Analysts, Media agency, and offshore team; share best practices across the organization
EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Minimum Requirements
  • Graduate Degree in Quantitative Disciple (e.g. Mathematics, Statistics, Engineering, Operations Research or Business)
  • 7-10 years of overall pharmaceutical industry experience required; 2-3 years of non-personal or digital promotion pharma analytics experience inside or outside the pharma industry a plus. A mix or pharma and non-pharma/consulting experience valued
  • Significant experience in marketing analytics producing models using statistical analysis; specifically should understand tactically how analytics for marketing channels are set up and conducted including what to measure, and how to communicate findings. Experience with Big data and predictive analytics a plus.
  • Working skills with advanced analytics tools such as SAS, Alteryx, IBM Modeler, R/Python, etc. Can work with the data directly, utilize tools to process analyses and package the results in an easy to understand manner. Experience in data visualization and dashboard tools like Tableau a plus
  • Solid knowledge of key pharma databases (e.g., IMS: NPA, Xponent, DDD, Plantrak; Symphony, Decision Resources). Ability to understand new data sources in a short timeframe and incorporate them into standard analyses
  • Has done diverse types of advanced analytics, and not just promotional mix modeling. For example, Digital analytics, media measurement, patient level data, social media analytics, channel preference models, etc. Knows or has had exposure to various statistical techniques, for example, Regression, Clustering and Classification techniques and has had experience presenting analytics to diverse set of stakeholders such as Brand Marketing, Field Leaders, Senior Management etc
  • Very curious individual who wants to constantly learn and grow. Practical and a critical thinker. Someone who can think big picture and also get into details when needed
  • Ability to synthesize complex and diverse set of information; influence without authority various stakeholders to steer towards a solution
  • Strong written and oral communication skills, including the ability to translate a complex analysis into simple ‘business speak’ and present analytical results to internal clients up to the executive level
  • Ability to work under pressure, demonstrating initiative and flexibility through effective multi-tasking and prioritizing
  • Excellent organizational, planning, resource and project management skills; Past experience in working with offshore teams a plus
  • Learning agility - ability to pick up new trends and learn quickly Strong interpersonal skills and ability to influence without authority
For more information and to apply, email Prashant-2.patel@novartis.com

Preferred Skills:

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