Journal of the Pharmaceutical Management Science Association

Spring 2016 Issue Now Available!

iBooks format - for use on iPad only   |   PDF

ISSN 2473-9685 (print)
ISSN 2473-9693 (online)

The Journal of the Pharmaceutical Management Science Association is the official research publication of the Pharmaceutical Management Science Association. Its purpose is to promote and embody the mission of the Pharmaceutical Management Science Association.

In the latest issue:
  • Tele-Detailing: How a Late-Stage Pharma Brand Combats the Loss of Field Sales Force Coverage
    Jane Portman, Sr. Director, Analytics, Merkle; Alice Liang, Associate Director, Analytics, Merkle; Paul Spiegler, Senior Director, Strategy, Merkle Health
  • Using Predictive and Prescriptive Analytics to Inform Pharmaceutical Market Forecasting: Insights from a Nationwide Lab Test Database
    Jason Bhan, MD, Executive Vice President and Co-Founder, Medivo; Tatiana Sorokina, MSc, Sr. Manager, Advanced Analytics and Insights, Medivo; Karry Calderon, Medical Affairs, Medivo; Carol Smyth, MB, Medical Director, Medivo
  • The Value of EMR Data: Unlocking Insights That Drive Pharma Sales
    Steve Love, Principal, ZS Associates; Sudhanshu Bhatnagar, Business Consulting Manager, ZS Associates; Greg Rickman, Business Consultant, ZS Associates; Jedy Wang, Business Associate Consultant, ZS Associates

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