Speaker Biographies

Mike Cloutier

Associate Director, Data Science, IQVIA

Mike Cloutier is a hands-on Data Science manager and client-facing ML/DL Solution Architect with a hacker mindset. His main asset is his breadth of experience: write, talk, code, influence, and… solve problems. He is a jack of all trades having first work in consulting and currently as an R&D lead of machine learning applications for life sciences.

Mike specializes in execution and management of ML/DL and advanced analytics projects with a broad range of expertise in pharma, marketing, commercial litigation and intellectual property. He has publications in peer-reviewed scientific journals and experience in writing manuscripts and presenting results to clients, and at seminars and academic conferences.

Mike was acknowledged for creating new and alternative ideas for complex design and business questions leading to conducting R&D on marketing & commercial analytics, on real-world insights, on patient preferences, and on various mandates for pharmaceuticals.

Kevin Coltin

Senior Consultant, Deloitte Consulting

Kevin works on applying advanced analytical methods to challenging problems in life sciences and healthcare, such as improving medication adherence, optimizing sales call planning and messaging, clinical trials, and safety reporting. He has experience building statistical models in R, Python, and SAS, and has worked with linear models, decision trees, cluster analysis, classification methods, data visualization, and other mathematical and statistical methods. Some of his recent work in commercial analytics includes measuring the effectiveness of sales calls using causal inference methodologies, and using clustering models to understand the market in advance of a product launch. In R&D and safety, he has worked on building natural language processing models for identifying adverse events, and using predictive models for risk-based clinical trial monitoring. Kevin has a master’s degree in mathematics and a bachelor’s degree in mathematics and economics.

Cristina DeFilippis

Senior Consultant, Deloitte Consulting

Cristina is a Data Scientist at Deloitte. Her work involves using analytics to drive insights and solve problems in life sciences, often working on problems that require innovative thinking and custom solutions. She has broad experience working with pharmaceutical companies, with prior engagements including analytical deep dives of product performance and sales, a multi-phase salesforce planning process for targeting prescribers, clinical trial quality assessment, and analysis of patient medication adherence. She has also done work related to the opioid epidemic in the U.S. – collecting, analyzing, and visualizing public data to better characterize the problem across states and counties. Cristina regularly employs predictive modeling, data mining, and data visualization techniques in her work, utilizing expertise in programs such as R and Python. Cristina has a Master’s degree in Applied Statistics and a Bachelor’s degree in Biostatistics and Business from Cornell University.

Faith DeFreitas

Director of Strategy, AI Solutions, ProMetrics

Faith DeFreitas has over 17 years of experience leading complex health analytics programs with biotech and pharmaceutical companies, and developing AI platform solutions using internal research and development funds. Her areas of expertise include product development, program management & execution across multi-disciplinary teams, client management, and proposal creation. She also has experience in business development, including new offering development, market analysis, and go-to-market strategies. Prior to her work with PMC, Faith worked at Lockheed Martin where she was responsible for modeling complex communication systems and analyzing network performance of large government agencies. Faith holds a Bachelor of Science in Physics with a minor in Mathematics from Georgian Court University. She has co-authored 2 peer-reviewed posters within the life science domain.

Brian Demitros

VP, Analytics, Merkle

Brian has 18 years of experience in marketing analytics, attribution modeling, data mining and software engineering. Brian is responsible for leading Merkle’s measurement and attribution practice, with a focus on people-based analysis to understand how a series of events influence customer behavior and inform contact strategy in owned, earned and paid channels. Prior to joining Merkle, Brian worked for IRI and Accenture developing and implementing large-scale analytics solutions. Brian holds a Masters degree in Applied Economics from Marquette University.

Rob Fair

Director of Strategy, AI Solutions, ProMetrics

Rob Fair is responsible for big data business growth and development at ProMetrics. This includes planning new and innovative services using medical claims and EHR information to augment and complement our existing services, developing partnerships with Artificial Intelligence vendors, data suppliers and consultants and customer relations. Prior to joining ProMetrics, Rob successfully launched new multi-million health analytics business sector within Vencore, Inc., a government contracting engineering services firm and lead team of Program Managers, analysts and a Chief Medical Officer (CMO) to bring advanced prescriptive analytic and system solutions to life sciences arena, specifically rare disease and orphan drug market. Rob obtained Bachelors in Electrical Engineering from University of Delaware, and a Master’s of Electrical Engineering from Villanova University.

Rushil Goyal

Associate, Axtria

Rushil Goyal has three years of experience in Advanced Analytics, having worked with Fortune 500 clients across pharma, banking, and retail. Rushil holds a Master’s in Data Science from Rutgers University and a Bachelor’s in Engineering. Rushil has contributed to various analytics solutions with cross-functional exposure to Customer Segmentation, Marketing Mix Modeling, Revenue Optimization, and Multichannel Planning. Rushil has also published four International Research Papers in Applied Data Mining. At Axtria as a Decision Science Associate, he has worked for multiple pharmaceutical clients on projects including Marketing Mix Modeling, structural equation and mixed effects modeling, Sample Optimization, ANCOVA Test Control, and Next Best Action models. Rushil also has prior experience extracting insights from unstructured data using ML techniques.

Sagar Gulati, Consultant, 159 Solutions

Sagar Gulati has over six years of business analytics and management consulting experience in the pharmaceutical and insurance industry. He has partnered with various sales and marketing pharmaceutical executives to help them on strategic business needs. He holds a bachelor’s in Computer Science and Engineering from National Institute of Technology, Jamshedpur, India.

Pankaj Gupta

Senior Principal, Commercial Services, IQVIA

Pankaj Gupta is a Senior Principal at IQVIA and leads the development of integrated and innovated solutions within commercial services group. In his current role, Pankaj utilizes the IQVIA data assets, machine learning solutions and functional expertise to design and develop new solutions that help clients optimize the brand performance. In addition, Pankaj has extensive experience delivering advanced analytics solutions to drive sales and marketing strategy for clients.

Pankaj has led several engagements to help clients optimize customer experience and business impact from all of their online and offline sales and marketing programs. Prior to joining IQVIA, Pankaj worked with Pursuit Solutions where he established analytics practice for the organization from ground up and at marketRx where he led multiple enterprise analytics engagements for sales force optimization and promotion evaluation. Pankaj graduated from Indian Institute of Technology (IIT) Bombay, India with BS and MS in Mechanical Engineering.

Srihari Jaganathan

Associate Director, Advanced Analytics, UCB

Pankaj Gupta is a Senior Principal at IQVIA and leads the development of integrated and innovated solutions within commercial Srihari Jaganathan is currently an Associate Director, Advanced Analytics at UCB Inc. He has over 12 years of experience in pharmaceutical analytics. His primary interests are in applying simple analytical models to make better decisions in the commercial organizations. He has also widely published in various medical and analytics conferences and journals. He has competed in Kaggle Walmart Recruiting - Store Sales Forecasting and was placed 2nd out of 691 competitors from across the world. He recently competed in M4 time series forecasting competition and was placed 4th out of several competitors in the world. Srihari was awarded the Best Podium Presentation award at the PMSA 2017 Annual Conference. Srihari was also awarded a Gold Medal by the Academy of Managed Care Pharmacy (AMCP) at their 2017 conference.

Anvita Karara

Associate Director, Digital and Customer Experience, Boehringer Ingelheim

Anvita Karara leads the Digital Analytics at Boehringer Ingelheim (BI) focused on digital channel insights and optimization, personalizing customer experiences and establishing global best practices. Anvita is accountable for developing world class digital analytics capability at BI . She has expertise with marketing data analytics-establishing business KPI’s, channel optimization and business innovation models. Prior to this she has worked with leading bio-pharmaceuticals such as Amgen and Genentech supporting clinical and commercial analytics. Anvita Karara has completed her Executive MBA from Columbia Business School, with Dean’s list honors and received her Master’s in Science-Biotechnology from Carnegie Mellon University.

Ka Lok Lee

Senior Associate Director, IQVIA

Ka Lok Lee is currently a Senior Associate Director, Advanced Analytics and Consulting Services at IQVIA. Ka has over 12 years of experience in applying marketing science techniques to the pharmaceutical industry and has been with IQVIA since 2010. He has published numerous research papers in top-tier academic journals and his works have won several best-paper awards. Ka received his M.S. in Marketing from the Wharton School of the University of Pennsylvania. He also received a B.S. in Economics from the Wharton School and a B.A. in Mathematics from the School of Arts and Sciences, both at the University of Pennsylvania.

Bernie Manente

Associate Partner, Foster Rosenblatt

Bernie’s career has been dedicated to successfully commercializing oncology products. His work focuses on understanding the marketplace, developing meaningful insights and setting the stage for effective brand planning. He has deep expertise is in quantitative modeling of markets and brand performance with particular capability in multivariate scenario gaming.

Additionally, Bernie manages the Foster|Rosenblatt OncoEdge® epidemiological database that quantifies patient incidence & prevalence and identifies treatable patient populations as well as palliated patients.

Mukesh Masand, Principal, 159 Solutions

Mukesh Masand is a Principal with 159 Solutions. He has over a decade of data analytics experience in the pharmaceutical, biotech, and financial services industry. He has advised sales and marketing executives at mid-to-large sized pharmaceutical companies to launch and manage products in retail and non-retail settings. He holds a Master of Science in Finance from Texas A&M University – Mays Business School.

John McIntosh

Associate Director, Actelion (Johnson and Johnson)

John McIntosh is Associate Director Marketing Analytics at Actelion, a Janssen Pharmaceutical company of Johnson and Johnson. Over the last 13 years, he has focused almost exclusively on pharmaceutical Business Analytics supporting commercial operations. Prior to Actelion, John held positions at Depomed and Roxro Pharma. John received a B.S. from University of Oregon in Decision Science and Economics.

Abhishek Panditrao

Associate Principal, ZS Associates

Abhishek Panditrao is an Associate Principal with ZS Associates in the San Francisco, CA office. Abhishek has 10+ years of experience in pharmaceutical sales and marketing analytics, with objectives ranging across field resource allocation and planning, defining customer strategies through insights, identifying business / customer opportunities and enabling field execution. Abhishek works closely with ZS’s expertise group on US Health Ecosystems with a focus on bringing novel sub-national trend analytics to enable effective execution in local geographies. He holds a BS in Production Engineering from College of Engineering Pune and a MS in Industrial Engineering from Purdue University.

Ashish Patel

Founder, CareSet Systems

Ashish is our industry evangelist, and can usually be found demoing CareSet's software in coffee shops and offices across the nation. An industrial engineer by training, Ashish started his career in network security at VeriSign, where he supported worldwide banks, healthcare enterprises, and governments. Recently, Ashish was an instructor at Lamar University and developed enterprise task and data management applications for service operations, real estate, and health system management.

Himanshu Patni

Manager, ZS Associates

Himanshu Patni is a Manager with ZS Associates in the San Francisco, CA office. He has worked as a strategy and analytics consultant in the healthcare industry for 7+ years. Himanshu has significant expertise in helping clients in the healthcare industry synthesize meaningful insights from multiple inter-related data sources to address a variety of issues including market and opportunity assessment, customer segmentation, customer value proposition design, commercial organization design and sales force effectiveness. Himanshu holds a B.S. in Chemical Engineering from Indian Institute of Technology (IIT) Kharagpur.

Jane Portman

VP, Health Analytics, Merkle

Jane Portman is an established analytics professional with15 years of experience in healthcare analytics. At Merkle, Jane leads the Health Analytics practice, bringing together innovative analytic analyses and customer insights to support people-based marketing solutions for her clients. Jane is a subject matter expert in digital analytics, with extensive experience in digital and media optimization and measurement from previous agency engagements.

Prior to joining Merkle, Jane worked at Publicis Healthcare Communications Group, where she created and implemented the analytics framework for multiple pharmaceutical consumer and physician marketing programs. Jane also consulted for DraftFCB, handling a variety of digital healthcare strategy client engagements. Jane also has extensive client-side out-of-industry experience, having led the audience development efforts at Newsweek.com and media measurement and optimization efforts at E*TRADE Financial.

Jerry Rosenblatt

Managing Partner, Foster Rosenblatt

Jerry has been a Marketing Scientist for his entire academic and professional career. His Doctoral Dissertation was honored with the First Prize Award at the 1986 Academy of Marketing Science in Anaheim, CA. He has published over 100 conference and journal articles. In 2002 his consulting firm was acquired by IMS Health - as part of the acquisition, Jerry became the Head of the IMS Global Forecasting & Opportunity Assessment Consulting Practice. In 2008 Jerry partnered with Thomas Foster to form what is now Foster Rosenblatt. At the Annual meeting In 2018, Jerry was honored with the PMSA Lifetime Achievement Award.

Igor Rudychev

Sr. Director Insights & Analytics, AstraZeneca

Igor Rudychev is Sr. Director of Insights & Analytics with AstraZeneca. Igor has over 25 years of analytics experience and for the last 18 years he has been specializing in Pharmaceutical & Healthcare Insights & Analytics.

Currently, Igor is responsible for Business Insights, Market Research, Analytics, and Forecasting at AstraZeneca. Prior to joining AstraZeneca Igor was leading Samples Operations, Resource Allocation, Advanced Analytics, and Commercial Assessment & Forecasting at Pfizer. Before Pfizer, Igor was Vice President of Operations with Bayser, a Management Consulting firm in Chicago, where he provided strategic and analytical insights to the top 20 global pharmaceutical companies.

Igor has been published extensively in trade & peer review journals (including ASCO, WCLC, Journal of Clinical Oncology, Journal of Thoracic Oncology, AMCP, MMM, PDT, Phys. Lett., Class. & Quant. Grav., and Nuclear Physics B).

Igor has an MBA from the University of Chicago Booth School of Business in Analytical Marketing & Finance and Ph.D. in Theoretical Physics (Superstring Theory & Black Holes) from Texas A&M University.

Mert Sahin

Chief Marketing Officer, GE Healthcare

Mert Sahin is a marketing and commercial executive with 12+ years' experience in leading growth, innovation & transformation drawn from extensive international experience in Life Sciences, Medical Devices and Pharmaceutical industries. He has leadership experience on regional & global teams in matrix organizations with focus on new product launches, branding and positioning, marketing to various customer types (payer, HCP, consumer), KOL management, market research, commercial development, sales force sizing, training, strategic planning and implementation.

Ashish Sharma, Principal, Axtria

Ashish Sharma leads the Innovation Lab & Cloud Information Management practice at Axtria. Prior to Axtria, he spent 17 years in Silicon Valley, building platform based companies with large-scale, real-world data, with the goal of building intelligent systems that have real-world impact. Since 2007 he worked on applications of machine learning, NLP, and AI-Powered Consumer insights that supported many projects in the field of Anti-Terrorism, Life Sciences, Biometric and Sensor data.

His work on industrializing use of EMR/EHR data for finding new patient populations using AI/ML was featured at PMSA 2018. He also worked on using Brand Social equity scores for improving the accuracy of sales forecast in Oncology brands, which involved Industrial implantation of NLP and Machine learning.[PMSA 2016, 2017] Some of Ashish’s work led to accurately predicting Oscars in 2011, 2012, and 2013, and the outcome of UK elections in 2010, using AI-Powered Consumer Insights.

His passion for testing various hypothesis around AI-Powered Consumer insights led to crowd sourcing and crowd funding a feature film that is now featured on Netflix. Ashish Holds an MS in Computer Science and studied Entrepreneurial Leadership at Said Business School, University of Oxford.

Tanmay Sharma, Sr. Manager, Gilead Sciences

Tanmay Sharma has helped with the commercial launch and on-going support for the HIV prevention sales and marketing efforts at Gilead Sciences from an analytics standpoint (SF Sizing, Targeting, Call Planning, Marketing Mix analyses). He has worked across multiple therapeutic areas and has key interest in life sciences. Tanmay was a Consultant with ZS Associates prior to joining Gilead and has 5+ years of experience working on various Sales and Marketing business problems. He holds a bachelor’s in Chemical Engineering from Indian Institute of Technology, (BHU) Varanasi, India.

Nilay Shastri

Senior Field Operations Manager , Genentech

Nilay Shastri is a Senior Field Operations Manager at Genentech. He has 10+ years of experience in analytics across several different therapeutic areas. In his current role, he focuses on providing advanced analytics-based insights at a regional level in the evolving healthcare landscape. He holds an MBA from Baylor University and a B.S. in Chemical Engineering from Sardar Patel University.

Harpreet Singh

Marketing Analytics Specialist, Takeda Pharmacuticals

Harpreet Singh is an enthusiastic and detail-oriented Marketing Analytics Specialist at Takeda Pharmaceuticals. He has extensive experience with patient journey/flow, Targeting, Segmentation, Brand Strategy, and ROI analysis. He is part of the Specialty Analytics group. Earlier in his career, he worked in sales analytics with Hospira, a Pfizer company. He has strong statistical and analytics skills involving SAS over 7 years. He has a special interest in real-world data, predictive modeling, advanced visualization & storytelling.

Harpreet holds an MS in Management Information Systems from the Oklahoma State University and is pursuing an MBA from the University of Illinois.

Sumanth Srinivas

Director, Data Strategy and Innovation, Boehringer Ingelheim

Sumanth Srinivas is Director, Data Strategy and Innovation (Analytics and Insights) in Boehringer Ingelheim. In this role, he is responsible for leading innovation in digital and payor analytics. Currently, his team is exploring the capabilities of data science, machine learning and AI in commercial analytics. Sumanth has lead various projects related to IDN analytics and sales force effectiveness models and has been a subject matter expert in Managed markets. He is also instrumental in defining and successfully implementing the Go-To-Market model.

Prior to joining Boehringer Ingelheim, Sumanth has a wealth of experience as management consultant in various pharmaceuticals such as Wyeth and Pfizer. His pharmaceutical experience began in clinical trial management systems and is at present excelling in commercial analytics. He has experience in data architecture and has implemented data warehousing solutions in multiple industry verticals. Sumanth holds Masters degree from University of Texas, Arlington and Bachelors from Bangalore University.

Patrick Thompson

Director – PECG, Bristol-Myers Squibb

Patrick is currently Director of U.S. Pricing and Economics at Bristol-Myers Squibb Inc. supporting Innovative Medicines. His team is responsible for developing robust analyses and forecasts to enhance the organization’s understanding of market access risks and opportunities including the potential impact from evolving market dynamics and government regulations. In addition, his team helps brands design and execute access strategies, which seek to optimize brand value and mitigate risks.

With over 20 years of Industry experience, Patrick possesses uniquely broad, 360-degree industry insight combining prior success in pharmaceutical manufacturing, engineering, business analytics, forecasting and managed care.

Patrick has his MBA from Penn State University in addition to Bachelor degrees in Electrical Engineering and Applied Physics and currently resides in Bucks County Pennsylvania with his wife and three children.

Jean Patrick Tsang

President, Bayser

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to sales and marketing for pharmaceutical companies. JP is an expert in data strategy and advanced analytics. JP has published 25+ pieces, given 75+ talks at conferences, and completed 250+ projects. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites. JP earned a Ph.D. in Artificial Intelligence from Grenoble University, advised 2 PhD students, and earned an MBA from INSEAD in Fontainebleau, France. He was the recipient of the 2015 PMSA Lifetime Achievement Award.

Ketan Walia

Senior Associate, Axtria

Ketan has five years of experience in machine learning and data science. Ketan worked extensively on providing analytical solutions facilitating strategic decision making to companies in pharma, IT, and the automobile domain. Ketan has significant research experience in developing deep learning and natural language processing models for deciphering patterns in unstructured data. Ketan graduated with a Master’s in Data Science from Rutgers University and holds a Master’s in Business Administration from Christ University, India and a Bachelor’s in Electrical Engineering.

Chad Waraska

Associate Director- VAP Analytics, Bristol-Myers Squibb

Chad is Associate Director of Value, Access and Payment Analytics for the Innovative Medicines portfolio at BMS. His responsibilities include payer-related analyses leveraging formulary, subnational and anonymous patient-level data. Collaborative projects have led to actionable insights into payer rejections, refinement of patient affordability programs, and the impact of government policy changes on Medicare phases – the latter leading to improved financial estimates of quarterly Coverage Gap rebate obligations.

Before his VA&P Analytics role, Chad joined BMS’s Incentive Compensation team in 2010, where he invented, modeled, and deployed a new type of bonus plan, still successfully used today.

Prior to joining BMS, Chad served eight years as a pharmaceutical consultant and manager at ZS Associates, including a one year rotation in Pune, India. Chad earned dual Bachelors of Science degrees in Chemical Engineering and Chemistry from the University of Delaware, and a PhD in Chemistry from Pennsylvania State University.

Emily Zhao, PhD, MSE

Vice President, Advanced Analytics, Global Statistical Services and Advanced Analytics, IQVIA

Emily Zhao has extensive experience in data analytics leveraging statistical models, artificial intelligence and machine learning (AI/ML). Drawing on her deep knowledge and expertise in healthcare data analytics and its business applications, she leads a team of statistical modelers, data scientists and consultants to construct healthcare commercial effectiveness and real world insights solutions to drive brand strategy and optimize outcome. She provides leadership in both strategic directions and technical innovations.

Prior to joining IQVIA in 2011, Dr. Zhao was a marketing analytics director at Farmers Insurance. There she led predictive analytics for customer acquisition and retention, and pioneered media purchase models to optimize media buys for TV and digital channels. Previously, she had served as data analytics director at UnitedHealth Group, and had worked in advanced analytics functions for marketing and sales at Schering-Plough (now Merck). Earlier in her career, she had been a computational biology and bioinformatics consultant for GSK, mining R&D high-throughput data from pre-clinical and clinical settings to understand drug treatment effects. Her rich and diverse set of experience and expertise have brought deep appreciation of the analytics methodology and technology advancements across industries, and afforded her wholistic understanding of the opportunities and challenges in the healthcare industry.

Dr. Zhao holds a PhD in Immunology from the University of Pennsylvania School of Medicine, and an MS in Engineering in Computer and Information Science from the University of Pennsylvania School of Engineering. She also holds a postgraduate Marketing Certificate from the Wharton School. She has multiple pending patents in AI/ML and frequently speaks at industry conferences.

Kaiwen Zhong

Project Lead, Axtria

Kaiwen is an innovator, focusing on leveraging big data and machine learning to deliver efficiency and insights in pharma. She is a Project Lead at Axtria’s Innovation Lab and Big Data team. Prior to Axtria, Kaiwen worked in pharma, finance, and growing startups. She graduated from Cornell University with a Master’s degree focusing on machine learning. Throughout her time at Axtria, Kaiwen has been developing and productizing capabilities for clients in marketing, healthcare, pharma commercial operations, medical affairs, data, and analytics, through AI, natural language processing, and advanced analytics. (150 words or less)