European Summit Speaker Biographies

Tom Haskell is the Global Head of Data Analytics for Kantar Health. In this role, Haskell engineers Kantar Health’s data solutions, combining our industry-leading primary data collection infrastructure with current and emerging secondary data sources to provide unique offerings to our customers.

Haskell has a deep background in providing innovative solutions to complex issues in the healthcare market. Previously, Tom worked for over 8 years at IMS Health, leading the development of leading-edge cohort creation, analytics, and visualization tools for real-world data. Previous to his 15+ years in the healthcare industry, Tom was one of the founders and lead architect of, the first major online site to offer mapping and driving directions to the public.

Tom is a graduate of Harvard University, with a concentration in Applied Mathematics and Computer Science.

Andrew Keleher is an experienced marketing leader with more than 16 years in product marketing, sales consulting and cloud delivery. His focus has primarily been on CRM, Sales Force Automation (SFA) and Business Intelligence for the Life Sciences industry. Andrew is based in the UK and currently leads marketing at Axtria. He is also responsible for driving continued growth in Europe.

Prior to this role, Andrew led the CX Product Marketing team at Oracle, and was responsible for the integrated messaging and go-to-market strategy across the customer experience portfolio. Andrew has 8 years of delivery experience in cloud consulting focusing on the Pharma, CPG and Telco industries. He then served in the sales organizations for 3 years, partnering with a number of global customers on their digital transformations and enabling them to realize true business value from their cloud investments.

Asif Pesnani is a Manager with ZS in the London office. He has over 10 years of experience in addressing sales and marketing issues for clients in the pharmaceutical industry.

He has mainly worked on commercial organisation design, sales force size and structure, roles definitions / responsibilities, SFE assessments, territory design, channel strategy optimisation, launch planning, P&L diagnostics and has also been involved with incentive compensation design.

Recently he has been leading a analytics and reporting transformation projects with a global big Pharma across the EMEA region

Danielle Ralic leads ZS' Global Social Analytics capability including developing the capability, team, and delivering social analytics across Pharmaceutical functions and clients. Recently she has been focused on advancing social analytics applications across Life Science functions. Aside from her role as Social Analytics lead, she is part of the business technology practice and has developed business intelligence solutions across technologies and functions for Life Science clients in US and Ex-US.

Igor Rudychev is the Global Samples Operations Lead with Pfizer. Igor has 20+ years of analytics experience and for the last 15 years has been specializing in Pharmaceutical Sales & Marketing Analytics, Resource Allocation, Promotion Response, SF Optimization, Brand Analytics, Patient-Level Data, and Forecasting.

Currently, Igor is responsible for the Resource Allocation of all Pfizer promoted brands in the US and globally. Prior to joining Pfizer, Igor was Vice President of Operations with Bayser, a Management Consulting firm in Chicago, where he provided strategic and analytical insights to the top 20 global pharmaceutical companies. Igor has been a member of PMSA for over 10 years and has presented at multiple PMSA conferences. He has also been published extensively in trade & peer review journals (including ASCO, AMCP, MMM, PDT, Phys. Lett., Class. & Quant. Grav., and Nuclear Physics B).

Igor has an MBA from the University of Chicago Booth School of Business and Ph.D. in Theoretical Physics (Superstring Theory & Black Holes) from Texas A&M University.

Dr. Jessica Santos is the Global Compliance Director in Kantar Health, a leading global healthcare consulting and market research firm in the life sciences industry. Jessica is primarily responsible for providing oversight and support across the 40+ Kantar Health (KH) global offices in the area of regulation, interaction with clients, suppliers and others within Kantar Health, Kantar and WPP. Jessica is responsible for maintaining, anticipating and coordinating all activities with regard to compliance laws/regulations and quality framework on RWR (Real World Research) and MR (Market Research).

Jessica is an experienced statistician, analyst and methodologist. She gained her reputation through her publications and professional committee work in the industry. Jessica is a frequent speaker and contributor in major conferences. She has a PhD in Marketing and MRS fellowship. Jessica is a member of BHBIA Ethics Committee, EphMRA Compliance Network, UK Research Ethics Committee, reviewer and chair of ISPOR (International Society of Pharmaco-economic and Outcome Research) Code of Conduct Committee.

Christopher Teale joined GfK in 2011 bringing with him extensive practical and academic experience within the pharmaceutical industry, across both Marketing and R&D, over a 30 year career. He has held a number of leadership positions at both Global and European level, having previously been Director of Global Pricing and Market Access (Oncology) at Astra Zeneca; Director Health Economics, Pricing, Reimbursement and Access at Allergan; Commercial Planning Manager at Fisons, and Portfolio Planning Manager at Ciba-Geigy (Novartis) in Switzerland.

Within GfK, Chris leads the European Oncology and Personalised Healthcare (PHC)) Practices and is also Lead on Global Biosimilar Strategy and War Gaming / Competitive Simulation Projects.

Chris holds a BSc degree in Mathematics from Newcastle University, and also studied at Loughborough University (Management Information Systems) and INSEAD Business School (Marketing for International Business).

Jean-Patrick Tsang is the Founder and President of Bayser, a Chicago-based consulting firm dedicated to pharmaceuticals sales and marketing. JP has worked on 250+ projects to date including ROI optimization, data strategy, and segmentation & targeting to mention just these. JP publishes and gives talks on a regular basis and runs one-day classes on various subjects related to data and analysis. In a previous life, JP deployed Artificial Intelligence to automate the design of payloads for satellites and was the adviser of two PhD Students. JP holds a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD in France. He was also the Recipient of the PMSA Lifetime Achievement Award in 2015. He can be reached at (847) 920-1000 or This email address is being protected from spambots. You need JavaScript enabled to view it..

David Wood brings more than 35 years of experience in mathematical modeling of business problems, with over 20 years in sales and marketing analysis for Life Sciences companies. At Axtria, David serves as a Senior Principal, with emphasis on projects in mathematical modeling of sales operations and multi-channel promotion analysis.

In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.

David holds a PhD from the University of California, Berkeley, in Operations Research.